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Telluride, CO
Challenging To Investors
Local STR Agent
Local STR Agent

Sources: telluride-co.gov (STR Licenses overview; STR Info Packet), telluride.municipal.codes (Land Use Code §3‑601), Document Center PDF “Understanding Short‑Term Rental Regulations.”
Telluride hosts earn a median $66,553/year with $589 ADR and 52% occupancy.
Top performers pull in $103,159+ per year.
See the full Telluride market breakdownSources: telluride-co.gov (Apply For A Rental License; License Types; Affidavits; “How To” videos; Taxes), telluride.municipal.codes (LUC §3‑601).
Licenses (all obtained online):
Affidavits (all submitted online through the STR software; Bulk Notary Form covers all notarized items):
Optional/when applicable:
License‑specific requirements summary:
Sources: telluride-co.gov (License Categories; Required Affidavits; Account Closure; Property Management Transfer; Taxes).
City of Telluride (local rules)
San Miguel County and State of Colorado
Sources: telluride.municipal.codes (LUC §3‑601), telluride-co.gov (STR Taxes; Finance), Document Center PDF “Understanding Short‑Term Rental Regulations” (Business License Requirements; Tax breakdown; Violations), Colorado Department of Revenue (SUTS), San Miguel County Assessor (classification info).
License fees
Short‑term rental taxes
Additional notes
Sources: telluride-co.gov (License fee tables; STR Taxes; Tax remittance portal; Finance Department), Telluride Daily Planet article (new STR categories/fees; 2024 implementation), The Colorado Sun (context on $857/bedroom effective regulatory fee), Document Center PDF “Understanding Short‑Term Rental Regulations” (tax components and exceptions).
Short‑Term Rental Program Administrator — Ashley Berard
Town Clerk — STR Licensing Support
Finance Department (Town taxes and guidance)
Colorado Department of Revenue — Sales and Use Tax System (SUTS)
San Miguel County Assessor — Property classification
Town of Telluride — General
Sources: telluride-co.gov (Contact Us; Directory; STR Taxes; Business Licenses), Colorado Department of Revenue (SUTS), San Miguel County Assessor (property classification).
(Additional policy and media context)
Note: The Town also provided various “how‑to” step‑by‑step videos and specific document links within the STR portal (e.g., new online STR forms, renewal walkthroughs, Bulk Notary Form). These are hosted inside the Town’s document and video repositories referenced above.
Key reminders:
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Telluride sits in a steep box canyon in the San Juan Mountains of southwestern Colorado, serving as the county seat of San Miguel County. The town has a year-round population of roughly 2,500 residents, though this figure swells dramatically during ski season, festival weeks, and the summer hiking months. Originally a high-elevation silver mining camp founded in the 1870s, Telluride has reinvented itself as one of North America's most celebrated alpine resorts, prized for its preserved Victorian-era downtown, walkable layout, and surrounding peaks that rise above 13,000 feet. It is best known for its ski mountain, the Telluride Film Festival, and the Telluride Bluegrass Festival, and it functions as a gateway to the broader San Juan range. The nearest major city is Denver, located about 330 miles to the northeast, a drive of roughly six and a half hours over mountain passes; the larger regional hub of Grand Junction is closer, around 140 miles to the north-northwest.
The Telluride Ski Resort anchors the town's winter identity, spanning more than 2,000 acres across the mountains that frame the valley. Skiers and snowboarders can ride lifts that drop directly into the historic core, while the free gondola linking downtown to Mountain Village, the slopeside resort community across the valley, makes it easy for visitors to stay car-free. In summer, the same lift system carries hikers and sightseers up to high-alpine wildflower meadows and panoramic viewpoints.
Just east of town, Bridal Veil Falls is a marquee natural attraction. Plunging 365 feet down a cliff face, it is the tallest free-falling waterfall in Colorado and can be reached by a steep four-mile hike or, for those with a high-clearance vehicle, by an unpaved road that climbs above the cascade. The falls sit at the head of the box canyon that defines Telluride's eastern edge, making them a focal point of the local landscape.
Roughly an hour south over Ophir or Red Mountain Pass, the small town of Ouray offers a complementary day trip. Nicknamed the "Switzerland of America" for its setting beneath sheer cliffs, Ouray is famous for its natural hot springs pool and serves as a base along the San Juan Skyway scenic byway. In the opposite direction, about two hours southwest near Cortez, Mesa Verde National Park preserves the cliff dwellings of the Ancestral Puebloan people, a UNESCO World Heritage site that pairs naturally with a Telluride stay for travelers interested in the cultural depth of the Four Corners region.
Telluride's combination of a compact, walkable historic core, an internationally recognized ski mountain, a packed summer festival calendar, and proximity to high-country passes, hot springs, and one of the West's most significant archaeological sites makes it a particularly strong short-term rental market. Demand is distributed across the calendar rather than concentrated in a single season, and the limited in-town lodging inventory relative to sustained visitor interest has historically supported strong nightly rates for well-located properties.
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