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Loveland, CO
Generally Investor Friendly
Local STR Agent
Local STR Agent

Executive overview: Short-term rentals (STRs) are allowed in Loveland and in the unincorporated areas of Larimer County. If your property lies inside the City of Loveland’s corporate limits, Loveland’s municipal rules, business licensing, and sales tax requirements govern. If your property is outside Loveland but within unincorporated Larimer County, County regulations govern. The primary difference for investors is licensing and tax administration: City of Loveland issues its own business license and administers local sales tax, while unincorporated Larimer County licenses and regulates STRs through Planning/Community Development with County sales/use tax collection. In both cases, building life-safety inspections and occupancy limits apply, and local noise, wildlife, and complaint processes are enforced.
Reference: Larimer County STR definitions and limits (Short-Term Rental, Hosted STR, Bed and Breakfast Inn; 10/16/20 guest caps) and one-STR-per-property rule are defined in the County program materials.
Loveland hosts earn a median $37,620/year with $166 ADR and 75% occupancy.
Top performers pull in $54,088+ per year.
See the full Loveland market breakdownInside City of Loveland:
In Unincorporated Larimer County:
Important County note: “Any advertising listing a Short-term Rental for rent or published to solicit a Short-term Rental for rent, without prior approval, is a violation of this Ordinance and will be subject to fines, increased fees and injunction proceedings.”
City of Loveland (inside city limits):
Larimer County (unincorporated):
City of Loveland (inside city limits):
Larimer County (unincorporated):
State of Colorado:
City of Loveland (inside city limits):
Larimer County (unincorporated):
City of Loveland:
Larimer County (Unincorporated STR Program and Regulations):
Notes and caveats:
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Loveland sits in Larimer County in northern Colorado, with a population of approximately 80,000 residents. Known affectionately as the "Sweetheart City" thanks to its long-running Valentine Re-Mailing Program, it has cultivated a quiet reputation as both an outdoor recreation hub and an arts-friendly community. The city rests at the foot of the Rocky Mountains along the Big Thompson River, roughly an hour's drive north of Denver and just south of Fort Collins. It serves as a convenient and more affordable base for travelers heading to Rocky Mountain National Park while offering plenty of reasons to linger in town.
Loveland's most famous cultural tradition is its annual Valentine Re-Mailing Program, which has been stamping and re-mailing valentines from across the country with a special Loveland postmark since 1947. Each February, hundreds of thousands of cards pass through the local post office, drawing romantics and curious visitors to the Sweetheart City. Beyond the postmark tradition, downtown Loveland has grown into a vibrant arts district, with the Benson Sculpture Garden hosting dozens of works by local and national artists in a walkable riverside setting near the city's revitalized core.
Outdoor recreation anchors much of daily life in Loveland, and Devil's Backbone Open Space offers a network of trails winding along a distinctive sandstone hogback just west of town. The preserve features several miles of multi-use paths popular with hikers, mountain bikers, and trail runners, plus panoramic views of the Front Range and frequent sightings of mule deer and wild turkeys. A short drive east, Boyd Lake State Park draws visitors with a reservoir suited to swimming, sailing, paddleboarding, and fishing, along with a sandy beach and a full-service campground.
Perhaps Loveland's greatest draw, however, is its proximity to Rocky Mountain National Park, reached via Estes Park roughly 45 minutes to the west. The park's alpine trails, glacial lakes, and wildlife-filled meadows make it one of the most visited national parks in the country, and Loveland's larger inventory of lodging, restaurants, and shopping gives visitors a comfortable home base before and after park excursions. The city also sits within easy reach of Fort Collins, Boulder, and Denver, all reachable in under an hour by car.
For short-term rental owners, Loveland offers an appealing combination of small-city charm, year-round outdoor appeal, and front-range access to Colorado's marquee mountain destinations. Visitors arrive for the national park and the sweetheart traditions, then return for the sculpture walks, trail systems, and easy day trips, giving the market a steady, season-spanning demand that rewards well-located properties.
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