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Grand Junction, CO
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes. Short-term rentals are permitted within Grand Junction city limits, but you must obtain a City short-term rental (STR) license, comply with the City’s STR regulations, and adhere to zoning and building standards. The City’s STR framework is set by Ordinance No. 5163 (adopted July 5, 2023), which amends prior regulations. Investors must distinguish between “primary” and “secondary” STRs and plan within density caps and zoning requirements. If your property is outside the City (i.e., in unincorporated Mesa County), see the Mesa County section below.
Key zoning note: STRs are allowed across most residential, mixed-use, and certain commercial districts within the City; they are prohibited in industrial and public zone districts (see permitted vs prohibited zone list below).
References:
Grand Junction hosts earn a median $31,583/year with $148 ADR and 70% occupancy.
Top performers pull in $43,324+ per year.
See the full Grand Junction market breakdownReferences:
City of Grand Junction
Occupancy Limits
References:
City of Grand Junction
References:
Mesa County (Unincorporated Areas)
Reference:
Note on Colorado State Regulations
City of Grand Junction
Community Development Department (STR permitting)
Sales & Lodging Tax Division
Mesa County Building Department (inspection/licensing)
Mesa County Health Department (if food is prepared/served to guests)
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Grand Junction sits in the high desert landscape of western Colorado as the county seat of Mesa County and the largest city between Denver and Salt Lake City, with a population of roughly 65,000 to 70,000 residents. The community has a relaxed, outdoorsy character shaped by its position at the confluence of the Colorado and Gunnison rivers, surrounded by red sandstone canyons, agricultural valleys, and the broad flat-top of Grand Mesa. It functions as a natural basecamp for travelers exploring the western slope of the Rockies and the eastern edge of the Colorado Plateau, and lies approximately 250 miles west of Denver, easily reached in about four to five hours by car.
Just a short drive from the city, Colorado National Monument offers some of the most dramatic scenery in the region, with towering red-rock spires, deep canyons, and scenic Rim Rock Drive, a winding road that climbs to overlooks with views across the Grand Valley. The monument entrance is roughly 20 to 30 minutes west of downtown Grand Junction, making it a popular half-day or full-day excursion for visitors.
To the east of town rises Grand Mesa, a massive flat-topped mountain covered in aspen and evergreen forest, often described as one of the largest mesa formations in the world. About 30 to 45 minutes from downtown, it offers cool-weather escapes in summer, fishing lakes, hiking trails, and the famous scenic byway that crosses its top, providing a striking contrast to the warm valley below.
A short drive further east brings visitors to the small agricultural town of Palisade, known for its vineyards, orchards, and peach farms. Roughly 15 to 20 minutes from Grand Junction, the Palisade area is a popular stop for wine tasting, farmers' markets, and seasonal festivals that draw visitors from across the region.
To the west, the McInnis Canyons National Conservation Area near Fruita features slickrock terrain, remote canyon country, and the well-known Rattlesnake Arches trail, located about 30 to 40 minutes from downtown and popular with hikers and mountain bikers.
Grand Junction appeals to short-term rental investors because of its year-round visitor flow, anchored by outdoor recreation on all sides, a growing wine and agritourism scene, and its strategic position along the I-70 corridor between major Rocky Mountain destinations. With a compact downtown, walkable Main Street, and easy day trips in every direction, the city offers the kind of variety that supports both quick weekend stays and longer vacation itineraries.
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