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Pomona, CA
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals (STRs) are allowed in Pomona but are tightly regulated and only permitted as hosted stays in owner-occupied primary residences. Un-hosted rentals are prohibited. All STR operators must obtain an STR permit, meet strict eligibility requirements, and comply with operating rules on parking, occupancy, safety, and use. STRs must be used solely for overnight lodging; event-oriented uses (e.g., weddings, parties, pool-only rentals) are prohibited. Operators must collect and remit the City’s 10% Transient Occupancy Tax (TOT), register for TOT, and maintain ongoing compliance.
This guide distills the governing rules, the step-by-step path to compliance, and practical considerations for investors considering or currently operating STRs in Pomona.
For context, Pomona adopted Urgency Ordinance No. 4327 on January 23, 2023, to address quality-of-life and neighborhood impacts linked to STRs. The ordinance is explicitly tied to hosted stays and owner-occupancy standards.
Source: Pomona STR page and Urgency Ordinance No. 4327; Daily Bulletin coverage.
Pomona hosts earn a median $33,948/year with $180 ADR and 70% occupancy.
Top performers pull in $51,375+ per year.
See the full Pomona market breakdownBefore 2023, Pomona relied primarily on business licensing and TOT collection. Enforcement proved challenging; in 2022 the City issued 45 citations, almost all for un-hosted STRs. By late January 2023, only about 43 homes had a business license with 60 additional licensed properties advertising as STRs. The City contracted with HdL Companies to track and capture non-compliant rentals and ensure tax collection. The urgency ordinance replaced a patchwork of prior requirements with a comprehensive STR permitting scheme centered on owner-occupancy and hosted stays.
Source: Daily Bulletin coverage of ordinance adoption and enforcement context.
The ordinance creates a narrow path for STR operation:
These thresholds are strict by design; the City’s stated objectives are to preserve residential character, reduce nuisance impacts, and ensure accountability through on-site hosts.
Source: Pomona STR page and Ordinance text.
Note: The City references “60 days” for prior residency and “hosted-only operation.” If an application asks for different detail, follow the City’s instructions.
Sources: Pomona STR page (registration link and rules); TOT page (tax, registration, forms).
Sources: Pomona STR page and Ordinance text.
Sources: Pomona STR page and Ordinance text.
Sources: Pomona TOT page (tax rate and registration); Daily Bulletin coverage (permit fee reporting).
Sources: Pomona STR and TOT pages.
Sources: Pomona TOT page and City directory listings.
Sources: Pomona STR page and Ordinance text.
This guide reflects the City’s STR framework as of the current source materials. Regulations evolve; confirm fees, deadlines, and any changes with the City prior to application or renewal.
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Pomona is a city in Los Angeles County, California, situated in the eastern part of the county where the San Gabriel Valley meets the Inland Empire. With a population of roughly 150,000, it is one of the larger cities in the region and serves as a cultural and educational anchor for surrounding communities like Claremont, Upland, and Ontario. The city has a working-class, multicultural character with deep roots in citrus farming and a long association with the California State Polytechnic University, Pomona (Cal Poly Pomona). Pomona is best known as the home of the Fairplex, the venue for the annual LA County Fair, and it lies about 30 miles east of downtown Los Angeles, making it a convenient inland base for visitors who want a more affordable alternative to staying in the city itself.
A defining feature of Pomona is the Fairplex, a sprawling fairground complex located right in the heart of the city. Best known as the site of the LA County Fair each spring, the Fairplex also hosts year-round events, swap meets, car shows, horse racing at its on-site track, and seasonal festivals. For guests, this means there is almost always something happening within a short drive from any rental in town.
Just a few miles from downtown Pomona, the Cal Poly Pomona campus offers several points of interest that are open to the public, including the historic Kellogg House and the Arabian Horse Center. The university grounds feature a mix of agricultural landscapes, gardens, and walking paths, and the campus hosts a popular farmers market on most Saturday mornings. Visitors often come for the rolling views of the San Gabriel and San Bernardino mountains in the distance.
The American Museum of Ceramic Art, commonly called AMOCA, is a small but notable museum located in downtown Pomona that focuses entirely on ceramics as a fine art. Its rotating exhibits and permanent collection draw collectors and curious visitors from across Southern California. Within the same revitalizing downtown core, the Fox Theater Pomona, a restored 1931 Art Deco movie palace, continues to operate as a popular live music and event venue.
Just outside the city, the San Gabriel Mountains offer hiking, picnicking, and scenic drives, with trailheads such as those near Glendora and Mount Baldy reachable in roughly 30 to 45 minutes. Closer to home, the historic Ygnacio Palomares Adobe in nearby Pomona-adjacent areas provides a glimpse of the region's rancho-era past and is open for tours on limited days.
Pomona's blend of affordability, cultural venues, and proximity to both Los Angeles and the Inland Empire makes it a practical and interesting base for short-term rentals. Guests can catch a show at the Fox, spend a day at the Fairplex, take a short drive into the mountains, or use the city as a jumping-off point for day trips to the broader Southern California region.
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