Bluefield, WV

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Bluefield short-term rental market based on reliable data.

Listings

60 / 117

Reliable / Active

Cap Rate

19%

Middle-Earners Gross Yield

Revenue

$22,557

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$117,711

Median Home Sale Price

Top Earners

$46,078

Top-Earners Revenue

Bluefield

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bluefield.

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B

Generally Investor friendly

Bluefield Regulations

Short‑term rentals are clearly allowed citywide with no local zoning caps, permits, or hard‑to‑obtain approvals; the main burdens are routine state business registration and sales/occupancy tax compliance. The city’s lack of restrictive ordinances, combined with a tourism board that promotes lodging, keeps investor barriers manageable and the tone supportive.

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About Bluefield

Bluefield is a small mountain city in Mercer County, in the southern Appalachian region of West Virginia, with a population of roughly 9,000 residents. Long nicknamed "Nature's Air-Conditioned City" for its elevated position on the Appalachian Plateau, the city has a friendly, unhurried feel and a heritage tied to coal mining and the railroads that once carried that coal out of the mountains. Today it serves as a quiet base for travelers exploring southern West Virginia and the West Virginia–Virginia border region, and it sits roughly two hours west of Roanoke, Virginia, the nearest sizable city.

Just north of town, the Bluestone country of southern West Virginia offers some of the state's most scenic outdoor recreation. Pipestem Resort State Park lies about an hour north of Bluefield and spans a deep canyon overlooking the Bluestone River and Bluestone Lake, with a network of hiking trails, an aerial tramway descending into the gorge, a championship golf course, horseback riding, and a full-service lodge. The park is a popular year-round draw for visitors interested in the New River, which flows through the canyon below.

Closer to Bluefield, the rolling ridges of East River Mountain and the surrounding state lands are home to Pinnacle Rock State Park, a small but scenic day-use area roughly fifteen to twenty minutes from the city. Its namesake Pinnacle Rock is a sandstone outcrop rising above the surrounding ridges with sweeping views of the southern Appalachians, and the park's short hiking trails, picnic areas, and a small lake make it a convenient stop for families or a relaxed morning outing.

History-minded visitors are drawn to nearby Bramwell, a former coal-boom town about twenty minutes north of Bluefield that once reportedly had more millionaires per capita than any other town in America. Its Main Street is lined with restored Victorian-era homes, former company stores, and a small museum that tells the story of the Pocahontas coal seam, and visitors can tour some of the surviving mansions of the coal barons who once lived there.

Together, Bluefield's cool mountain setting, its easy access to West Virginia's outdoor and historical treasures, and its position right on the Virginia border make it a quietly compelling base for short-term rental guests looking to explore the southern Appalachians without the crowds of the larger gateway cities.

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