La Crosse, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the La Crosse short-term rental market based on reliable data.

Listings

166 / 302

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$29,701

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$288,144

Median Home Sale Price

Top Earners

$60,419

Top-Earners Revenue

La Crosse

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in La Crosse.

Loading top listings...

B

Generally Investor friendly

La Crosse Regulations

STRs are clearly legal, but investors must obtain a $100 city license and a $400 county zoning permit, plus a county health inspection and state licensing/taxes; the 10‑night operation threshold acts as a cap, and neighbor notifications up to 300 ft add steps, yet the process is predictable and manageable.

View La Crosse Regulations →

Local STR Agent

STR specialist · La Crosse, WI

Trusted Expert
Get Expert Help In La Crosse
Free consultation Response within 24h

About La Crosse

La Crosse sits in the southwestern corner of Wisconsin in La Crosse County, where the Mississippi River bends around a series of steep, forested bluffs. The city has a population of roughly 52,000 residents and serves as the largest urban hub in Wisconsin's Coulee Region. It is home to the University of Wisconsin–La Crosse and Viterbo University, giving it a steady college-town energy, and it is often described as a gateway to the Driftless Area, the unglaciated region of the upper Midwest known for its rugged ridges and river valleys. La Crosse lies about 140 miles southeast of Minneapolis–Saint Paul and roughly two and a half to three hours by car from that metro area, with the Twin Cities accessible via Interstate 90.

One of the most popular local destinations is Grandad Bluff, a sandstone overlook that rises several hundred feet above the city and provides sweeping views of the Mississippi River, the surrounding bluffs, and the downtown skyline. The bluff is located within Grandad Bluff Park, only a short drive of about five to ten minutes from the city center, and it includes paved walking paths and picnic areas that draw both visitors and locals, particularly at sunset.

Just minutes from the bluff, the Mississippi River and its associated park system form the backbone of the city's outdoor appeal. Riverside Park stretches along the downtown riverfront and includes walking trails, picnic areas, and event space that hosts several summer festivals. The river is also home to the La Crosse Queen, a paddlewheel riverboat that offers seasonal sightseeing cruises past the bluffs and surrounding wetlands.

To the north of the city, the Great River State Trail runs along the Mississippi and is part of a larger network that connects La Crosse to nearby communities. The trail is popular with cyclists and hikers and is easily accessed from several points within the city, including a segment that links directly to downtown and to on-street bike paths.

Hixon Forest, a wooded bluffland of more than 800 acres on the city's east side, offers miles of hiking and biking trails that climb to scenic overlooks. Together with the bluffs, the river, and the trail network, these outdoor assets give La Crosse year-round appeal for travelers seeking a quieter alternative to the larger river cities along the upper Mississippi.

La Crosse is a compelling base for short-term rentals because it combines the natural beauty of the Mississippi River and surrounding bluffs with the amenities of a mid-sized university city. Travelers are drawn by the riverfront, the hiking and biking trails, the views from Grandad Bluff, and the seasonal festivals, while the relative affordability of housing and a steady calendar of events create a healthy environment for owners. Its location within easy driving distance of the Twin Cities, Madison, and Rochester, Minnesota adds further appeal, making it both a regional hub and a destination in its own right.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc