La Crosse, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the La Crosse short-term rental market based on reliable data.

Listings

157 / 289

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$29,613

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$273,344

Median Home Sale Price

Top Earners

$57,216

Top-Earners Revenue

La Crosse

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in La Crosse.

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B

Generally Investor friendly

La Crosse Regulations

STRs are clearly legal, but investors must obtain a $100 city license and a $400 county zoning permit, plus a county health inspection and state licensing/taxes; the 10‑night operation threshold acts as a cap, and neighbor notifications up to 300 ft add steps, yet the process is predictable and manageable.

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About La Crosse

La Crosse, Wisconsin, is a city located along the Mississippi River with a population of approximately 52,000 residents. It lies about 145 miles northwest of Madison, the closest major city. La Crosse is known for its picturesque setting amid bluffs and its vibrant cultural scene, making it an appealing destination for short-term rentals.

Key landmarks in La Crosse include the Grandad Bluff, providing breathtaking views of the city and the Mississippi River Valley, accessible via Grandad Bluff Park. Additionally, the city boasts the Riverside Park, a popular spot for riverfront activities and events.

The city's historic downtown area, featuring unique shops, restaurants, and cultural attractions such as the La Crosse Center, draws visitors year-round. The proximity to Wisconsin’s famed Driftless Area also offers opportunities for outdoor activities, making La Crosse a desirable location for short-term rental properties.

La Crosse's combination of natural beauty, cultural attractions, and accessibility to outdoor activities contributes to its growing appeal for short-term rentals.

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