Hurley, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hurley short-term rental market based on reliable data.

Listings

22 / 26

Reliable / Active

Cap Rate

19%

Middle-Earners Gross Yield

Revenue

$26,484

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$137,563

Median Home Sale Price

Top Earners

$34,276

Top-Earners Revenue

Hurley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hurley.

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B

Generally Investor friendly

Hurley Regulations

STRs are clearly permitted statewide under TRH and County frameworks; no meaningful state caps (180-day guardrail); permitting requires a DATCP annual license plus Bayfield County health inspection and a one‑time $500 zoning permit—moderate cost/complexity but predictable and manageable. The main caveat is unknown Upson-specific local rules, which may add modest fees or requirements but are not indicated to be prohibitive.

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About Hurley

Hurley is a small city in Iron County, in the far northern reaches of Wisconsin, with a population of approximately 1,500. Sitting directly on the Wisconsin-Michigan border and forming an effective twin city with Ironwood, Michigan, it carries the historic character of the old Gogebic iron-mining range and the surrounding Northwoods. Today the town functions primarily as a gateway to four-season outdoor recreation, including some of the Midwest's most recognized ski terrain, dense snowmobile trail networks, and Lake Superior country. The nearest city of any meaningful size is Wausau, located roughly 2.5 to 3 hours to the south, while Duluth, Minnesota, lies about 2.5 to 3 hours to the northwest across the border.

Just across the state line, Big Powderhorn Mountain is one of the better-known ski resorts in the Upper Midwest, offering downhill skiing and snowboarding on dozens of runs with a long reputation among regional skiers. It sits roughly 20 to 25 miles from Hurley via US Highway 2 and connecting Michigan roads, and its rolling, wooded terrain draws visitors who want a quieter alternative to the larger Great Lakes ski destinations.

Another headline winter and summer draw is Whitecap Mountains, a ski and four-season resort in the Penokee-Gogebic Range just northwest of Hurley in Iron County. In winter it offers downhill skiing and snowboarding, while its summer operations typically include mountain biking, hiking, and an alpine slide, making it a year-round outdoor hub for visitors staying in the area.

A short drive east into Michigan brings travelers to Ironwood and Copper Peak, the ski-flying hill built for the 1970 World Championships. Beyond its unusual legacy as an international ski-jumping venue, Copper Peak has been developed as an adventure destination, with chairlift rides to the top of the structure offering sweeping views over the surrounding Northwoods and, on clear days, glimpses of Lake Superior.

To the north, the broader Lake Superior shoreline is within roughly an hour's drive, opening up access to places such as Saxon Harbor and other inlets for boating, paddling, fishing, and exploring the southern reaches of the largest freshwater lake in the world by surface area.

Hurley makes a compelling base for short-term rentals because it sits at the meeting point of two states, two cultures, and a year-round recreational menu. Visitors can spend a morning on the slopes of the Penokee-Gogebic Range, an afternoon exploring Ironwood's small downtown and Copper Peak, and the next day driving north to the Lake Superior shoreline. Its small-town character, four-season appeal, and relative seclusion from large urban centers give it the kind of authentic Northwoods atmosphere that travelers increasingly look for when they want to disconnect.

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