Brookfield, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Brookfield short-term rental market based on reliable data.

Listings

8 / 31

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$26,534

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$533,345

Median Home Sale Price

Top Earners

$63,129

Top-Earners Revenue

Brookfield

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Brookfield.

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B

Generally Investor friendly

Brookfield Regulations

Brookfield permits STRs statewide, with no municipal cap below the 180‑day minimum; however, operators must obtain a DATCP TRH license, pass county health inspections, meet safety and insurance standards, and register for lodging taxes, creating moderate permitting/compliance steps that remain manageable.

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About Brookfield

Brookfield is a suburban city in Waukesha County, Wisconsin, situated roughly twelve miles west of downtown Milwaukee. With a population of approximately 41,000, it functions as one of the most established residential and commercial suburbs in the Milwaukee metropolitan area. The community is known for its well-maintained neighborhoods, a strong retail and dining corridor, and Brookfield Square, a long-standing regional shopping center. Its convenient location just off Interstate 94 gives it easy access to Milwaukee's cultural attractions while preserving a quieter, more family-oriented atmosphere.

Just east of Brookfield along West Bluemound Road lies the Milwaukee County Zoo, one of the largest and oldest zoos in the Midwest. The zoo is home to more than two thousand animals across a range of themed habitats and offers year-round programming, making it a popular destination for families. From most points in Brookfield, the drive to the zoo entrance is typically only about ten minutes.

Also in Milwaukee and roughly fifteen to twenty minutes east of Brookfield is the Mitchell Park Horticultural Conservatory, commonly called "The Domes." The complex features three distinctive beehive-shaped glass structures that house desert, tropical, and seasonal floral displays. The Domes are especially popular during Wisconsin's cold-weather months, when visitors appreciate a warm, green escape from the winter climate.

A short drive further east brings travelers to the Milwaukee lakefront and the Milwaukee Art Museum, widely recognized for the dramatic, wing-like Quadracci Pavilion designed by Santiago Calatrava. The museum's collection spans European masters, American works, and contemporary pieces, and it sits within a redeveloped waterfront district that includes the historic Third Ward neighborhood, with its galleries, restaurants, and shops. Depending on traffic, the downtown lakefront is about twenty to twenty-five minutes from Brookfield.

Closer to home, Brookfield and the surrounding Waukesha County area offer plenty of outdoor recreation, including local parks, biking and walking paths, and small lakes suitable for fishing and casual paddling. The broader county park system adds hiking opportunities and nature preserves within a short drive.

Brookfield makes a compelling base for short-term rentals because it offers the calm, well-serviced feel of an established suburb along with quick, straightforward access to Milwaukee's major cultural institutions, family attractions, and lakefront destinations. Travelers can enjoy a comfortable residential setting with shopping and dining at their doorstep, then reach the region's marquee experiences within minutes, making the city an appealing and flexible home base for visitors exploring southeastern Wisconsin.

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