Rocky Mount, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Rocky Mount short-term rental market based on reliable data.

Listings

27 / 46

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$22,645

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$272,250

Median Home Sale Price

Top Earners

$39,455

Top-Earners Revenue

Rocky Mount

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rocky Mount.

Loading top listings...

B

Generally Investor friendly

Rocky Mount Regulations

Short-term rentals are explicitly allowed in many zones across Franklin County and Rocky Mount—non‑zoned and several planned/commercial districts by‑right, while agricultural (A‑1) requires a special use permit and many residential districts are still prohibited—requiring rezoning or special exceptions. A moderate licensing regime with a $200 annual registration fee, annual inspection, proof of septic/insurance, and standard occupancy/noise/safety rules adds cost and process but is navigable. Enforcement appears structured via registration and inspections, and proposed 2025 updates could expand access, reducing uncertainty.

View Rocky Mount Regulations →

Local STR Agent

STR specialist · Rocky Mount, VA

Trusted Expert
Get Expert Help In Rocky Mount
Free consultation Response within 24h

About Rocky Mount

Rocky Mount is a small town in southwestern Virginia that serves as the county seat of Franklin County, with a population of roughly 4,700 residents. The town sits in a scenic pocket of the Blue Ridge foothills, offering a quiet, rural character anchored by a traditional courthouse square and surrounded by farmland, rivers, and wooded ridges. It is best known as a gateway to the surrounding outdoor destinations of the Blue Ridge, including the nationally celebrated Blue Ridge Parkway, and lies roughly 30 miles southeast of Roanoke, the nearest major city. Its position between the mountains and a series of large lakes makes it a natural base for travelers exploring the recreational landscapes of the region.

Just a short drive east of Rocky Mount, the Booker T. Washington National Monument preserves the birthplace of the influential educator and orator born into slavery in 1856. Visitors can tour a reconstructed farm, walk interpretive trails, and learn about the surrounding African American community of the post-Civil War era. The site, located within about ten miles of the town, is one of the most meaningful historical stops in this part of Virginia and draws visitors interested in American history year-round.

To the northeast of Rocky Mount lies Smith Mountain Lake, a sprawling 20,000-acre reservoir popular for boating, fishing, swimming, and lakeside vacationing. Roughly a thirty-minute drive from the town, the lake is ringed with marinas, rental homes, and waterfront restaurants, and it draws a steady stream of seasonal visitors. Its presence adds a strong leisure-travel element to the area, complementing the more rugged outdoor recreation found closer to the mountains.

Heading west toward the Blue Ridge, the Blue Ridge Institute and Museum at Ferrum College, about twenty minutes from Rocky Mount, showcases the folklife, music, and material culture of the Blue Ridge region, with rotating exhibits, traditional craft demonstrations, and an annual music festival that has become a regional draw. A little farther afield, Philpott Lake, a U.S. Army Corps of Engineers reservoir tucked into the hills along the Smith River, offers quiet coves, hiking, and fishing roughly forty minutes west of town. Together these nearby destinations give the area a satisfying mix of natural, historical, and cultural appeal.

Rocky Mount works well as a base for short-term rentals precisely because it sits at the meeting point of the Blue Ridge Parkway, Smith Mountain Lake, and a handful of well-known historical and cultural sites. Visitors can return each evening to a small-town atmosphere with easy access to Roanoke, while spending their days exploring mountains, lakes, and the layered history of southwestern Virginia.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc