Want to see how Rocky Mount compares to other top cities in Virginia? Explore all city regulations in Virginia. →
Rocky Mount, VA
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Rocky Mount, Virginia, both within the town limits and throughout Franklin County. However, regulations vary significantly depending on your specific location and zoning classification.
Key Distinction: Rocky Mount is an independent town located within Franklin County. The town has its own zoning ordinances that supersede county regulations within town boundaries. Properties outside town limits are governed solely by Franklin County regulations.
Current Status: As of October 2025, short-term rentals are permitted in specific zoning districts within Rocky Mount town limits and throughout most of Franklin County, with varying requirements from by-right permissions to special use permits.
Rocky Mount hosts earn a median $22,645/year with $150 ADR and 49% occupancy.
Top performers pull in $31,065+ per year.
See the full Rocky Mount market breakdownFor properties within Rocky Mount town limits:
For properties in Franklin County (outside town limits):
Within Rocky Mount Town Limits: If your property is in an approved district (RA, R2, R3, CBD), proceed directly to licensing. If not, you may need to pursue rezoning or special exception permits.
In Franklin County:
Special Use Permit Process (if required):
1. Short-Term Rental Registry
2. Safety and Compliance Inspection
3. Required Documentation:
4. Tax Registration
1. Zoning Permits
2. Compliance with Use Standards Properties must comply with detailed use standards outlined in Article 7 of the Rocky Mount Zoning Ordinance, including location, design, and intensity requirements specific to short-term rentals.
Safety and Operational Standards:
Occupancy Limits:
Parking Requirements:
Noise Standards:
Fire and Safety Equipment:
Appearance and Use Requirements:
Inspection and Compliance:
Permitted Zoning Districts:
Use Standards: The town has established comprehensive use standards for short-term rentals that address:
Note: Detailed use standards are contained within Article 7 of the Rocky Mount Zoning Ordinance and should be reviewed directly for specific requirements.
Franklin County Zoning Ordinance Update: As of October 2025, Franklin County is considering changes that would allow short-term rentals in residential zoning districts without requiring special use permits. This would particularly impact the Smith Mountain Lake area (Westlake region). The proposal will go before the Planning Commission for discussion at a work session on November 12, 2025.
Implications for Investors:
Physical Address: 1255 Franklin Street, Suite 103 Rocky Mount, VA 24151
Phone: (540) 483-3027
Key Contacts:
General County Phone: (540) 483-3030
Health Department (Septic Systems):
Commissioner of the Revenue:
Complaints/Enforcement:
Contact Information:
Franklin County Short-Term Rentals: https://www.franklincountyva.gov/729/Short-Term-Rentals
Franklin County Zoning Ordinance: https://www.franklincountyva.gov/342/Zoning-Ordinance
County Code - Zoning Chapter: https://library.municode.com/va/franklin_county/codes/code_of_ordinances?nodeId=COCO_CH25ZO
County Code - STR Registry Requirements: https://library.municode.com/va/franklin_county/ordinances/code_of_ordinances?nodeId=1038513
Commissioner of Revenue - Transient Occupancy Tax: https://www.franklincountyva.gov/739/Transient-Occupancy-Tax
Planning Forms and Applications: https://www.franklincountyva.gov/771/Forms-Planning-Community-Development
Important Note for Investors: Before making any property purchases or significant investments, verify current regulations with the appropriate planning authorities, as the regulatory environment is actively evolving, particularly regarding residential district permissions.
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Rocky Mount, Virginia in one email.


Rocky Mount is a small town in southwestern Virginia that serves as the county seat of Franklin County, with a population of roughly 4,700 residents. The town sits in a scenic pocket of the Blue Ridge foothills, offering a quiet, rural character anchored by a traditional courthouse square and surrounded by farmland, rivers, and wooded ridges. It is best known as a gateway to the surrounding outdoor destinations of the Blue Ridge, including the nationally celebrated Blue Ridge Parkway, and lies roughly 30 miles southeast of Roanoke, the nearest major city. Its position between the mountains and a series of large lakes makes it a natural base for travelers exploring the recreational landscapes of the region.
Just a short drive east of Rocky Mount, the Booker T. Washington National Monument preserves the birthplace of the influential educator and orator born into slavery in 1856. Visitors can tour a reconstructed farm, walk interpretive trails, and learn about the surrounding African American community of the post-Civil War era. The site, located within about ten miles of the town, is one of the most meaningful historical stops in this part of Virginia and draws visitors interested in American history year-round.
To the northeast of Rocky Mount lies Smith Mountain Lake, a sprawling 20,000-acre reservoir popular for boating, fishing, swimming, and lakeside vacationing. Roughly a thirty-minute drive from the town, the lake is ringed with marinas, rental homes, and waterfront restaurants, and it draws a steady stream of seasonal visitors. Its presence adds a strong leisure-travel element to the area, complementing the more rugged outdoor recreation found closer to the mountains.
Heading west toward the Blue Ridge, the Blue Ridge Institute and Museum at Ferrum College, about twenty minutes from Rocky Mount, showcases the folklife, music, and material culture of the Blue Ridge region, with rotating exhibits, traditional craft demonstrations, and an annual music festival that has become a regional draw. A little farther afield, Philpott Lake, a U.S. Army Corps of Engineers reservoir tucked into the hills along the Smith River, offers quiet coves, hiking, and fishing roughly forty minutes west of town. Together these nearby destinations give the area a satisfying mix of natural, historical, and cultural appeal.
Rocky Mount works well as a base for short-term rentals precisely because it sits at the meeting point of the Blue Ridge Parkway, Smith Mountain Lake, and a handful of well-known historical and cultural sites. Visitors can return each evening to a small-town atmosphere with easy access to Roanoke, while spending their days exploring mountains, lakes, and the layered history of southwestern Virginia.
Enter an address to get instant revenue potential and comps.