Marion, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marion short-term rental market based on reliable data.

Listings

39 / 57

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$21,414

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$163,581

Median Home Sale Price

Top Earners

$40,833

Top-Earners Revenue

Marion

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marion.

Loading top listings...

B

Generally Investor friendly

Marion Regulations

Allowed by right in R‑2/R‑3/R‑4 with clear registration and no caps, though excluded from R‑1 and moderate fees/compliance apply.

View Marion Regulations →

Local STR Agent

STR specialist · Marion, VA

Trusted Expert
Get Expert Help In Marion
Free consultation Response within 24h

About Marion

Marion is a small town in Smyth County in the Blue Ridge Mountains of southwestern Virginia, serving as the county seat with a population of roughly 5,800 residents. The town carries a quiet, traditional Appalachian character, with a walkable downtown anchored by locally owned shops, cafés, and the historic Lincoln Theatre, and it functions as a convenient basecamp for visitors exploring the surrounding mountains. Marion lies about 100 miles northeast of Roanoke and roughly 30 miles northeast of Bristol, positioned along the I-81 corridor that threads through the southern Appalachians.

Just a few miles south of town, Hungry Mother State Park draws visitors with its 108-acre lake, wooded hiking and biking trails, cabins, a campground, and a swimming beach. The park is a year-round destination for families, anglers, and paddlers, and it sits only about a ten-minute drive from Marion's downtown.

Outdoor enthusiasts often use Marion as a launching point for the Mount Rogers National Recreation Area, part of the Jefferson National Forest, which contains Virginia's highest peak and a wide network of backcountry trails, including a stretch of the Appalachian Trail. The recreation area spreads across the highlands to the south and west of town, with most trailheads reached within a thirty- to forty-minute drive.

A little farther afield, the Virginia Creeper Trail has become one of the region's marquee draws — a 34-mile rail-trail known for its gentle downhill grade from Whitetop Mountain to the small town of Damascus, making it a favorite for cyclists and hikers. Damascus lies roughly 25 miles southwest of Marion, and shuttle services run between the two towns throughout the warm-weather months, allowing visitors to base themselves in Marion while spending long days on the trail.

In the heart of Marion, the Lincoln Theatre is a beautifully restored 1929 venue that hosts concerts, films, and community events, and it remains a point of local pride. Nearby, the Smyth County Museum, housed in the historic 1864 county courthouse, offers exhibits on Civil War history, regional culture, and the area's railroad and agricultural heritage.

Marion makes a compelling base for short-term rentals thanks to its blend of small-town Appalachian character and easy access to some of Virginia's most rewarding outdoor destinations. Visitors can spend their mornings hiking high-elevation balds and their evenings enjoying live music downtown, all while staying in a community that feels genuinely local rather than over-touristed.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc