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Marion, VA
Generally Investor Friendly
Local STR Agent
Local STR Agent

(Based on the Adopted Zoning Ordinance of the Town of Marion, VA – November 20 2023)
Yes. Short‑term rentals are permitted in the Town of Marion, but they must be registered with the Town Clerk and comply with the Town’s registry ordinance (Virginia Code § 15.2‑983). The ordinance treats a short‑term rental as any “room, space, or residence that is suitable or intended for occupancy for dwelling, sleeping, or lodging purposes, for a period of fewer than 30 consecutive days, in exchange for a fee.” The Town may charge a reasonable annual registration fee to cover the cost of maintaining the registry.
Marion hosts earn a median $21,414/year with $159 ADR and 46% occupancy.
Top performers pull in $31,041+ per year.
See the full Marion market breakdown| Zoning District | STR Allowed By Right? | Notes | |-----------------|-----------------------|-------| | R‑1 (Single‑Family Low‑Density) | No – STR is not listed in the R‑1 permitted‑use table. | Use R‑2 or higher if you want to operate an STR. | | R‑2 (Single‑Family / Duplex Moderate‑Low Density) | Yes – “Short‑term residential rentals” appear under “Permitted by Right.” | Must still register and meet all building‑code & safety standards. | | R‑3 (Multi‑Family Moderate‑High Density) | Yes – Permitted by right for apartments, condominiums, townhouses, and single‑family dwellings. | Same registration & compliance requirements. | | R‑4 (Mobile‑Home / Multi‑Family High Density) | Yes – Permitted by right for mobile‑home parks and multi‑family units. | Same registration & compliance requirements. |
Investor Take‑away: Verify the parcel’s zoning classification before purchase. Only properties in R‑2, R‑3, or R‑4 can be operated as STRs without a special‑use permit.
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Marion is a small town in Smyth County in the Blue Ridge Mountains of southwestern Virginia, serving as the county seat with a population of roughly 5,800 residents. The town carries a quiet, traditional Appalachian character, with a walkable downtown anchored by locally owned shops, cafés, and the historic Lincoln Theatre, and it functions as a convenient basecamp for visitors exploring the surrounding mountains. Marion lies about 100 miles northeast of Roanoke and roughly 30 miles northeast of Bristol, positioned along the I-81 corridor that threads through the southern Appalachians.
Just a few miles south of town, Hungry Mother State Park draws visitors with its 108-acre lake, wooded hiking and biking trails, cabins, a campground, and a swimming beach. The park is a year-round destination for families, anglers, and paddlers, and it sits only about a ten-minute drive from Marion's downtown.
Outdoor enthusiasts often use Marion as a launching point for the Mount Rogers National Recreation Area, part of the Jefferson National Forest, which contains Virginia's highest peak and a wide network of backcountry trails, including a stretch of the Appalachian Trail. The recreation area spreads across the highlands to the south and west of town, with most trailheads reached within a thirty- to forty-minute drive.
A little farther afield, the Virginia Creeper Trail has become one of the region's marquee draws — a 34-mile rail-trail known for its gentle downhill grade from Whitetop Mountain to the small town of Damascus, making it a favorite for cyclists and hikers. Damascus lies roughly 25 miles southwest of Marion, and shuttle services run between the two towns throughout the warm-weather months, allowing visitors to base themselves in Marion while spending long days on the trail.
In the heart of Marion, the [Lincoln Theatre](en.wikipedia.org/wiki/Lincoln_Theatre_(Marion,_Virginia) is a beautifully restored 1929 venue that hosts concerts, films, and community events, and it remains a point of local pride. Nearby, the Smyth County Museum, housed in the historic 1864 county courthouse, offers exhibits on Civil War history, regional culture, and the area's railroad and agricultural heritage.
Marion makes a compelling base for short-term rentals thanks to its blend of small-town Appalachian character and easy access to some of Virginia's most rewarding outdoor destinations. Visitors can spend their mornings hiking high-elevation balds and their evenings enjoying live music downtown, all while staying in a community that feels genuinely local rather than over-touristed.
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