Hillsville, VA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hillsville short-term rental market based on reliable data.

Listings

26 / 47

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$23,810

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$197,374

Median Home Sale Price

Top Earners

$39,197

Top-Earners Revenue

Hillsville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hillsville.

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B

Generally Investor friendly

Hillsville Regulations

Short‑term rentals are allowed with a straightforward, low‑cost annual registration and no obvious caps; however, investors must manage multiple tax filings (transient occupancy, sales, and business personal property) and face a $500 penalty for non‑compliance, creating a moderate but manageable compliance burden.

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About Hillsville

Hillsville sits in the rolling Blue Ridge Highlands of southwestern Virginia, serving as the seat of Carroll County. With a population of approximately 2,700 residents, the small town exudes a quiet, traditional Appalachian character and acts as a convenient gateway to the Blue Ridge Parkway, the New River, and a string of small mountain communities that draw visitors year-round. It lies about 60 miles southwest of Roanoke and roughly 90 miles northwest of Charlotte, positioned near the Virginia–North Carolina line where I-77 and I-81 meet.

The Blue Ridge Parkway winds within a short drive of Hillsville, offering scenic overlooks, hiking trails, and the chance to see fall foliage at elevations that turn brilliant each October. Mabry Mill, one of the parkway's most photographed sites, is roughly 30 minutes away and showcases a restored early-20th-century gristmill, a working blacksmith shop, and weekend demonstrations of traditional mountain crafts. The parkway's looping access roads let visitors spend a full day exploring overlooks and trailheads before returning to town.

South of Hillsville, the New River flows through the broader region, and the New River Trail State Park follows its banks for more than 50 miles, supporting biking, horseback riding, and fishing just a short drive from town. The river itself is recognized as one of the oldest in the world, and the rail-trail's gentle grade makes it accessible for casual cyclists and families looking to spend a relaxed afternoon outdoors.

About 20 minutes south, the town of Galax hosts the annual Old Fiddlers' Convention, one of the oldest and largest gatherings of old-time and bluegrass musicians in the country, drawing thousands of visitors each August. The surrounding region forms part of the Crooked Road, a heritage music trail that ties together a network of venues, festivals, and performance halls celebrating Appalachian music across southwestern Virginia.

For travelers crossing into North Carolina, Mount Airy — Andy Griffith's hometown and the inspiration for the fictional Mayberry — sits about a half-hour south, and Pilot Mountain State Park, with its distinctive quartzite knob, is a bit further along the same route. Back toward Virginia, Grayson Highlands State Park, known for its wild ponies and bald-topped summits, lies within roughly an hour's drive to the west.

Hillsville appeals to short-term-rental owners because it sits in a sweet spot between major mountain attractions and the quieter rhythms of small-town Appalachian life. Visitors passing through the region tend to appreciate a comfortable base within easy reach of the parkway, the New River, the music heritage of Galax, and the outdoor offerings that draw travelers to the Blue Ridge year after year, giving the area steady appeal across summer road-trippers, fall leaf-peepers, and weekend festival-goers alike.

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