Bristol, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Bristol short-term rental market based on reliable data.

Listings

352 / 553

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$22,570

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$205,235

Median Home Sale Price

Top Earners

$42,969

Top-Earners Revenue

Bristol

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bristol.

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B

Generally Investor friendly

Bristol Regulations

STRs are permitted with no city-specific cap or fee scheme, but investors must obtain a business license, verify zoning (and secure a special-use permit in certain districts for lodging), comply with USBC safety standards, and handle state/local taxes; clear and manageable compliance makes it friendly, though some moderate permitting steps and zoning hurdles prevent an A.

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About Bristol

Bristol, Virginia is a small independent city situated in the southwestern corner of the Commonwealth of Virginia, in the Appalachian foothills. The city has a population of approximately 17,000, though it functions as a twin city with Bristol, Tennessee just across the state line, with the combined metropolitan area serving as a regional hub for the surrounding rural counties. Bristol is best known for being the "Birthplace of Country Music," a title stemming from the legendary 1927 Bristol Sessions recordings, and for the unusual distinction of having the Virginia–Tennessee border run directly down the middle of its main commercial street. The city serves as a gateway to outdoor recreation in the southern Appalachians on both sides of the state line. It is roughly a 2.5-hour drive east of Knoxville, Tennessee, and about a 4-hour drive west of Charlotte, North Carolina.

The Birthplace of Country Music Museum anchors the historic downtown on State Street, where the state line is painted across the pavement. Operated in affiliation with the Smithsonian Institution, the museum explores the 1927 Bristol Sessions and the broader story of Appalachian music, making it a significant cultural stop for visitors interested in the roots of country music. It is located in the heart of Bristol, just steps from locally owned restaurants and antique shops.

For outdoor recreation, South Holston Lake is a popular destination about 25 minutes south of Bristol. The reservoir, created by South Holston Dam, offers fishing, boating, and shoreline camping, and it is part of the broader Tennessee Valley Authority system in the region. The surrounding Cherokee National Forest adds hiking opportunities to the mix.

Just across the state line in Bristol, Tennessee, the Bristol Motor Speedway is a half-mile short track that hosts NASCAR Cup Series races, including the famous spring and fall race weekends that draw large crowds and fill local lodging. The speedway is within a 10-minute drive of downtown Bristol, making the city a natural base for race-week visitors.

About 20 minutes east of Bristol, the town of Abingdon offers additional appeal. The Barter Theatre, founded during the Great Depression, hosts year-round theatrical productions in a historic venue, while the Virginia Creeper Trail, a 34-mile rail-trail, draws cyclists for a scenic ride from the high country down to Abingdon.

Bristol makes a compelling base for short-term rental investors thanks to its mix of cultural heritage, event-driven tourism, and outdoor recreation. The NASCAR weekends, country music heritage, and proximity to Appalachian trails and lakes bring visitors in every season, while the twin-city dynamic offers more dining and entertainment options than a city of its size would typically support. Its location along the I-81 corridor also makes it a natural overnight stop for travelers exploring the broader region.

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