Fillmore, UT

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Fillmore short-term rental market based on reliable data.

Listings

20 / 51

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$12,826

Middle-Earners Revenue

Occupancy

44%

Middle-Earners Occupancy

Home Value

$351,776

Median Home Sale Price

Top Earners

$17,512

Top-Earners Revenue

Fillmore

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fillmore.

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B

Generally Investor friendly

Fillmore Regulations

Fillmore permits STRs citywide, with straightforward local registration, basic taxes, and no stated caps; permitting is simple and the tone is supportive, but formal fees/inspection details are not fully documented.

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About Fillmore

Fillmore is a small, historic city that serves as the county seat of Millard County in central Utah, with a population of approximately 2,500 residents. Sitting alongside Interstate 15 roughly 150 miles south of Salt Lake City, the town has a quiet, agricultural feel rooted in its pioneer past. It is best known as the site of Utah's first territorial capital, established in 1851 and named for President Millard Fillmore, and it functions as a practical overnight stop for travelers heading to the state's southern red-rock parks.

The most prominent historical landmark in town is the Utah Territorial Statehouse, a modest adobe and frame building just off the town center that served as the seat of the territorial government from 1851 until the capital moved to Salt Lake City in 1856. Today it operates as a museum and is one of the oldest public buildings still standing in Utah, offering exhibits on pioneer life and the early territorial period. Visitors can walk through restored legislative chambers and learn about the Mormon settlement of the Sevier Valley.

About twenty minutes south of Fillmore, Cove Fort is a square-walled fortification built in 1867 by Ira Hinckley at the request of Brigham Young. The fort was constructed to protect travelers and telegraph workers in the region, and today it is preserved as a historic site with guided tours through the original stone buildings, a blacksmith shop, and a rare pioneer telegraph station. It remains one of the few fort structures of its kind still standing in the American West.

For travelers willing to venture farther, Capitol Reef National Park lies roughly two hours to the southeast, where the Waterpocket Fold creates a hundred-mile wrinkle in the earth's crust. The park combines colorful sandstone cliffs, the pioneer-era Fruita Historic District, and a quiet scattering of Fremont petroglyph panels, all accessible by scenic drives and short, family-friendly hikes. Further to the west, Great Basin National Park is a longer drive of about three and a half hours, but it offers a markedly different experience with ancient bristlecone pine groves, the marble passages of Lehman Caves, and the alpine summit of Wheeler Peak rising above thirteen thousand feet.

Fillmore's appeal as a base for short-term rentals lies in this combination of small-town quiet and central geographic positioning. Visitors who book a stay here can spend a day exploring the Territorial Statehouse, then use the town as a jumping-off point for southern Utah's national parks, returning each evening to a peaceful community with easy freeway access and a tangible sense of nineteenth-century western history.

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