Rogersville, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rogersville short-term rental market based on reliable data.

Listings

23 / 53

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$24,187

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$235,435

Median Home Sale Price

Top Earners

$42,660

Top-Earners Revenue

Rogersville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rogersville.

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B

Generally Investor friendly

Rogersville Regulations

STRs are permitted in commercial/industrial zones (M-R, B-1–B-4, M-1) but barred from all residential zones, reducing investor options and requiring zone diligence. The process is established (application, safety inspection, hotel/motel tax compliance, parking) with reasonable caps (max 3 sleeping rooms, 8 occupants total, 24‑hour minimum stay, 2 people per 140 sq ft) and no indicated caps on total STRs, making compliance manageable despite moderate permitting and operational limits.

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About Rogersville

Rogersville is a small, historic town in Hawkins County in northeastern Tennessee, with a population of roughly 4,400 residents. As the county seat and one of the oldest settlements in the state, Rogersville carries a quiet, small-town character defined by its preserved nineteenth-century architecture and its role as a gateway to the rolling foothills of the Appalachian region. The town sits roughly 60 miles northeast of Knoxville and about 30 miles west of the Tri-Cities area, making it a convenient crossroads for travelers exploring the southern Appalachians. Its heritage as one of Tennessee's earliest European-American communities and its associations with figures such as Davy Crockett give the town a distinct cultural flavor that draws visitors interested in early American frontier history.

One of the most visited nearby attractions is Davy Crockett Birthplace State Park, located about ten miles east of Rogersville near Limestone. The park preserves a traditional log cabin replica at the site of the legendary frontiersman's birth, surrounded by parkland along the Nolichucky River, with picnic areas, a swimming pool, and walking trails. It offers a family-friendly stop that pairs naturally with a visit to Rogersville's historic downtown.

Just south of town, the town of Greeneville, roughly a 25- to 30-minute drive, is home to the Andrew Johnson National Historic Site, which preserves the homestead, tailor shop, and burial place of the seventeenth president. The site includes a visitor center and several preserved structures, offering a rich complement to the frontier-era storytelling that defines the broader region.

Rogersville's downtown historic district, listed on the National Register of Historic Places, is the heart of the town's identity. Its courthouse square anchors a collection of brick storefronts, antique shops, and locally owned cafés that draw visitors seeking a slower-paced alternative to the busier gateway cities. A few miles from town, the surrounding ridges and hollows open into the Cherokee National Forest, where visitors find hiking, fishing, and scenic drives through some of the most unspoiled terrain in eastern Tennessee.

Rogersville makes a compelling base for short-term rentals because it offers something many Appalachian travelers struggle to find: a genuinely historic small town with walkable streets, nearby state and national park destinations, and easy access to both Knoxville and the Tri-Cities. Guests can settle into a quiet residential stay while enjoying day trips to Crockett's birthplace, Andrew Johnson's homestead, or the forest-lined corridors of the Cherokee National Forest, all within a short drive. The combination of heritage appeal, natural surroundings, and convenient regional positioning gives the town an enduring draw for history-minded travelers, road trippers, and outdoor enthusiasts alike.

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