Johnson City, TN

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Johnson City short-term rental market based on reliable data.

Listings

438 / 713

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$22,816

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$283,490

Median Home Sale Price

Top Earners

$43,040

Top-Earners Revenue

Johnson City

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Johnson City.

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B

Generally Investor friendly

Johnson City Regulations

STRs are permitted citywide with no caps, but investors must obtain a city and county business license, register for state sales taxes and a 7% occupancy tax, creating moderate permitting costs and compliance steps that keep the environment friendly yet not ultra‑simple.

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About Johnson City

Johnson City, Tennessee, is a dynamic urban center in the northeastern corner of the state, known for its scenic beauty and vibrant community. With a population of approximately 71,000 residents, Johnson City is part of the Tri-Cities region, which also includes Kingsport and Bristol. This city is situated about 100 miles northeast of Knoxville, making it relatively convenient for travel to a larger metropolitan area.

Johnson City boasts several landmarks and attractions that make it appealing for short-term rental visitors. For outdoor enthusiasts, the area is a gateway to natural wonders such as the Blue Ridge Mountains and the nearby Cherokee National Forest. Buffalo Mountain Park (https://www.johnsoncitytn.org/cms/One.aspx?portalId=62242&pageId=67442)) offers stunning hiking trails and panoramic views, while Winged Deer Park (https://www.johnsoncitytn.org/resident/parks_and_recreation/find_a_park/winged_deer_park.php)) provides a diverse range of recreational activities, from boating to disc golf.

Cultural attractions are plentiful and notable in Johnson City. The Tipton-Haynes State Historic Site (https://www.tipton-haynes.org/)) offers a peek into the region’s rich history, and Downtown Johnson City is filled with a variety of dining, shopping, and entertainment options, anchored by the Founders Park and its events (https://www.downtownjc.com/founders-park/)..)

East Tennessee State University (ETSU) (https://www.etsu.edu/)) adds a youthful vibe to the city, and attracts students, parents, and academic professionals who frequently seek short-term accommodation.

Overall, Johnson City offers a compelling blend of natural beauty, cultural richness, and urban amenities that make it an attractive destination for short-term rentals.

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