Johnson City, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Johnson City short-term rental market based on reliable data.

Listings

437 / 753

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$22,695

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$296,489

Median Home Sale Price

Top Earners

$42,601

Top-Earners Revenue

Johnson City

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Johnson City.

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B

Generally Investor friendly

Johnson City Regulations

STRs are permitted citywide with no caps, but investors must obtain a city and county business license, register for state sales taxes and a 7% occupancy tax, creating moderate permitting costs and compliance steps that keep the environment friendly yet not ultra‑simple.

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About Johnson City

Johnson City sits in the northeastern corner of Tennessee in Washington County, with a population of roughly 70,000 residents. Part of the larger Tri-Cities metropolitan area alongside Kingsport and Bristol, it carries the relaxed pace of a Southern college town, anchored by East Tennessee State University. The city serves as a popular gateway to the southern Appalachians, drawing outdoor enthusiasts heading toward the Cherokee National Forest, the Appalachian Trail, and the high country of the nearby Blue Ridge. It lies about 100 miles northeast of Knoxville and roughly 80 miles north of Asheville, North Carolina, placing it within easy striking distance of several major regional destinations.

Just west of Johnson City, Bays Mountain Park in Kingsport offers a 3,550-acre nature preserve with a planetarium, wildlife center, and more than 25 miles of hiking trails, all about a 25-minute drive from downtown. The park provides an easy family-friendly escape with herds of white-tailed deer, a wolf enclosure, and a herpetarium, making it a year-round draw for visitors who want a taste of the Appalachian outdoors without venturing deep into the backcountry.

To the south, the city's trail network expands onto the Tweetsie Trail, a roughly 10-mile rail-trail that follows an old narrow-gauge railroad bed between Johnson City and Elizabethton. Flat, shaded, and well maintained, it has become one of the most popular biking and walking routes in the region, and it connects directly into the mountain trails around the Watauga River gorge.

For a deeper immersion in the surrounding high country, Roan Mountain State Park sits about 30 miles southeast of town, where a scenic drive climbs toward the famous Roan Mountain balds — wide-open grassy summits that bloom with rhododendrons in late June. The park itself offers camping, river fishing on the Doe River, and access to some of the highest-elevation hikes in the Tennessee portion of the Appalachians.

History-minded visitors can step back a few centuries at Sycamore Shoals State Historic Area in Elizabethton, roughly 15 minutes north, where reconstructed Fort Watauga preserves the story of the Overmountain Men and the early settlement of the Watauga settlements in the 1770s. The site hosts living-history demonstrations and a small museum that draws both school groups and traveling history buffs.

Johnson City is a compelling base for short-term rentals thanks to its blend of small-city amenities and immediate access to some of the most scenic country in the southern Appalachians. The steady year-round traffic generated by ETSU, the regional medical centers, and Tri-Cities Airport pairs with a strong seasonal pull from hikers, leaf-peepers, and families exploring the Cherokee National Forest and the surrounding state parks, giving owners reliable demand across most of the calendar.

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