Charleston, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Charleston short-term rental market based on reliable data.

Listings

6091 / 11647

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$67,764

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$581,145

Median Home Sale Price

Top Earners

$168,784

Top-Earners Revenue

Charleston

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Charleston.

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C

Challenging to Investors

Charleston Regulations

STRs are legal but heavily constrained by owner‑occupancy requirements, zoning categories, narrow overlays, annual permits, life‑safety inspections, occupancy/parking caps, advertising limits, and multi‑layer taxes, creating a high compliance burden that dampens investor friendliness.

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About Charleston

Charleston, South Carolina, established in 1670, is a historical city renowned for its well-preserved architecture, rich history, and vibrant culture. With a population of approximately 150,000 residents, Charleston is situated on the southeastern coast of the United States. It is about 108 miles (174 km) from Columbia, the state capital, and approximately 200 miles (320 km) from Charlotte, North Carolina, the closest major city.

Charleston’s appeal for short-term rentals lies in its myriad of attractions and unique charm. The city's historic district is a significant draw, featuring cobblestone streets, antebellum houses, and pivotal landmarks such as The Battery, a stretch along the southern tip of the city that offers views of Charleston Harbor and historical monuments (ExploreTheBattery.com). Another prominent site is Rainbow Row, a series of brightly-colored historic homes that date back to the 18th century (RainbowRowCharleston.com).

Charleston is also home to several notable museums and cultural sites. The Charleston Museum, known as America’s first museum, provides insights into the region's history and heritage (CharlestonMuseum.org). Fort Sumter National Monument, where the first shots of the Civil War were fired, is accessible by ferry and offers a glimpse into a pivotal moment in American history (NPS.gov/fosu).

The city's dynamic food scene, characterized by Lowcountry cuisine, and its bustling market, the Charleston City Market, are attractive to visitors seeking a taste of local culture (TheCharlestonCityMarket.com). Additionally, the city's waterfront parks, such as Waterfront Park, offer scenic views and leisurely strolls along the Cooper River (CharlestonParksConservancy.org).

Charleston’s mild climate, rich historical context, and a plethora of attractions make it an appealing destination for short-term rental stays, offering visitors a blend of cultural immersion and leisurely enjoyment.

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