Charleston, SC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Charleston short-term rental market based on reliable data.

Listings

6535 / 11882

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$66,770

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$596,033

Median Home Sale Price

Top Earners

$169,576

Top-Earners Revenue

Charleston

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Charleston.

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C

Challenging to Investors

Charleston Regulations

STRs are legal but heavily constrained by owner‑occupancy requirements, zoning categories, narrow overlays, annual permits, life‑safety inspections, occupancy/parking caps, advertising limits, and multi‑layer taxes, creating a high compliance burden that dampens investor friendliness.

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About Charleston

Charleston is a historic port city in Charleston County, South Carolina, with a city population of roughly 150,000 residents. Set on a low peninsula between the Ashley and Cooper rivers where they empty into the Atlantic Ocean, the city is celebrated for its preserved antebellum architecture, cobblestone streets, pastel-colored row houses, and centuries of Lowcountry history. Long a magnet for visitors drawn to its Southern charm, distinctive cuisine, and coastal setting, Charleston also serves as a gateway to the surrounding sea islands, Atlantic beaches, and the plantation country along the Ashley River. It sits approximately 110 miles northeast of Savannah, Georgia, and roughly 115 miles southeast of Columbia, the state capital.

The Historic District forms the heart of the city, a walkable grid of eighteenth- and nineteenth-century buildings anchored by landmarks such as the Battery promenade overlooking Charleston Harbor, Rainbow Row on East Bay Street, and the open-air City Market. The area can be explored on foot and is within minutes of most short-term rentals on the downtown peninsula, making it a natural anchor for any guest's stay.

Just across the harbor, reached by a roughly fifteen-minute ferry from the downtown waterfront, Fort Sumter National Monument marks the sea-fort where the first shots of the American Civil War were fired in April 1861. Operated by the National Park Service, the fort and its small museum draw history-minded travelers to the harbor islands year-round and pair easily with a downtown walking itinerary.

To the northwest of the city, the historic plantations along the Ashley River corridor include Magnolia Plantation and Gardens, founded in 1676 and considered one of the oldest plantations in the South, as well as Middleton Place, known for its formal gardens, butterfly lakes, and house museum. Both lie within about a twenty- to thirty-minute drive of the historic core, making them popular half-day excursions.

To the east, across the Cooper River in the town of Mount Pleasant, Patriots Point Naval & Maritime Museum is home to the aircraft carrier USS Yorktown and an extensive collection of naval aircraft and vessels. The site is about a twenty-minute drive from downtown and also serves as a launching point for harbor cruises and ferries to Fort Sumter.

Southwest of the city, a roughly twenty-five-minute drive brings travelers to Folly Beach, a laid-back barrier island popular for surfing, fishing, and beachside dining. A short drive further inland, on Johns Island, the Angel Oak — a massive and reportedly centuries-old live oak — stands as one of the Lowcountry's most photographed natural landmarks.

Charleston's mix of walkable historic streets, harbor and Civil War history, antebellum gardens, and nearby Atlantic beaches gives short-term rental owners year-round appeal. Visitors come in every season for the mild weather, the renowned culinary scene, and the easy access to both the historic core and the surrounding coast, supporting steady demand across the downtown peninsula, Mount Pleasant, the sea islands, and the West Ashley neighborhoods.

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