Jacksonville, OR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Jacksonville short-term rental market based on reliable data.

Listings

161 / 293

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$22,710

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$607,208

Median Home Sale Price

Top Earners

$48,168

Top-Earners Revenue

Jacksonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jacksonville.

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C

Challenging to Investors

Jacksonville Regulations

Jacksonville's STR regulations are technically legal but face significant constraints including restrictive zoning (only Commercial and Historic Core zones), multiple expensive permit layers ($150+ city permit, $79 annual business tax, state DBPR licensing), complex fire marshal inspections, strict occupancy/parking limits, and heavy operational requirements. The multi-jurisdictional compliance burden (state, county, city, potentially Jacksonville Beach) creates substantial investment barriers despite clear legal pathways.

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About Jacksonville

Jacksonville is a small historic city in Jackson County in the Rogue Valley of southern Oregon, with a population of roughly 2,800 residents. Tucked into the foothills of the Siskiyou Mountains, the town has a preserved Gold Rush-era character and is designated a National Historic Landmark — its brick storefronts, wooden sidewalks, and 19th-century homes make it one of the most intact historic districts in the American West. Jacksonville sits about five miles east of Medford, the nearest major city, and is roughly a four-hour drive south of Portland and just over an hour north of the California border.

The town's historic downtown is the main draw for visitors. Stretching along California Street, the district contains the preserved Jacksonville Courthouse, which now houses the Jackson County Historical Society Museum, along with restored saloons, shops, and tasting rooms. The whole downtown is listed on the National Register of Historic Places and forms the centerpiece of a visit. A vintage trolley links Jacksonville to Medford during the summer months, and the Britt Music & Arts Festival, held on the historic hillside estate known as Peter Britt Gardens, draws performers and audiences each summer.

About 75 miles to the northeast, Crater Lake National Park anchors the region's outdoor appeal. The country's deepest lake, formed in the caldera of an ancient volcano, attracts visitors year-round for its strikingly blue water, the 33-mile Rim Drive, and hiking trails through old-growth forests. It is roughly a two-hour drive from Jacksonville, making the town a natural base for travelers who want a quieter, historic place to stay while exploring the park.

The Rogue River flows just south of town, and the stretch known as the Wild and Scenic Rogue is one of the most popular whitewater rafting destinations in the Pacific Northwest. Outfitters run trips through the area from spring through fall, and the river's salmon and steelhead runs make it a year-round draw for anglers. Closer to town, the surrounding Applegate Valley is dotted with small wineries, and day-trippers can also reach the Table Rocks, two flat-topped volcanic plateaus just outside the city that are popular for short hikes with sweeping views of the Rogue Valley and Mount McLoughlin.

Jacksonville's combination of small-town walkability, preserved 19th-century architecture, a strong summer festival scene, and proximity to Crater Lake, the Rogue River, and the region's wine country gives it a year-round draw for travelers who would rather stay somewhere with character than in a generic chain hotel. For short-term rental owners, the town's compact historic core, limited hotel inventory, and steady stream of history, wine, and outdoor-recreation tourists make it a quietly compelling base in southern Oregon.

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