Holderness, NH

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Holderness short-term rental market based on reliable data.

Listings

59 / 186

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$28,768

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$661,657

Median Home Sale Price

Top Earners

$57,584

Top-Earners Revenue

Holderness

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Holderness.

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B

Generally Investor friendly

Holderness Regulations

Short-term rentals are clearly permitted in Holderness with no local licensing, caps, or fees, and compliance essentially tracks state rules (9% meals/rooms tax, basic health/safety). Operations are simple and the tone is supportive, but future municipal actions could introduce costs or limits.

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About Holderness

Holderness is a small, low-key town in Grafton County, in the Lakes Region of New Hampshire, with a year-round population of roughly 2,100 residents. Set along the western shore of Squam Lake and ringed by low forested hills, the town has the feel of a quiet New England lake community that swells with visitors each summer. It is best known as the filming location for the 1981 film "On Golden Pond," which was shot on Squam Lake and turned the surrounding waters into a recognizable name for travelers from around the country. Holderness also serves as a useful gateway for visitors exploring the White Mountains, the Lakes Region, and the campus town of Plymouth just to the west. The town sits roughly 100 miles north of Boston and about 60 miles north of Manchester, the nearest major city, with both typically reached in about two hours of driving along Interstate 93.

The centerpiece of the area is Squam Lake, the second-largest lake in New Hampshire, whose clear water, wooded islands, and quiet coves draw boaters, paddlers, and anglers throughout the warmer months. The lake borders Holderness directly, and a handful of public boat launches and small beaches make it easy for visitors to get out on the water without a private dock. Scenic boat tours and kayak rentals operate from various points around the shoreline in season, offering one of the most peaceful lake experiences in the state.

Within the town itself, the Squam Lakes Natural Science Center is a long-running draw, with live animal exhibits featuring native New Hampshire wildlife such as black bears, mountain lions, river otters, and bald eagles, along with easy walking trails through meadows and forest. The center is just a few minutes from the town center and is well suited to families, particularly as a rainy-day option in an otherwise outdoors-focused destination.

A short drive west, about ten to fifteen minutes, brings visitors to Plymouth, home to Plymouth State University and a small but serviceable downtown of cafés, restaurants, and the local museum. Plymouth also acts as a convenient base for stocking up on supplies or grabbing a meal outside the quieter pace of Holderness.

Further afield, the White Mountain National Forest begins roughly forty-five minutes to the north, opening up hiking trails, scenic drives like the Kancamagus Highway, and classic New England mountain villages such as Lincoln, Woodstock, and North Conway. Closer to home, the broader Lakes Region — including Lake Winnipesaukee, the state's largest lake, and the resort town of Meredith — lies about thirty minutes south.

For short-term rental owners, Holderness offers an appealing combination of a recognized name thanks to its film heritage, dependable summer traffic drawn by Squam Lake, and easy year-round access to both the White Mountains and the rest of the Lakes Region. Its rural character, scenic shoreline, and proximity to multiple regional draws make it a natural fit for guests seeking a quieter, nature-focused base in central New Hampshire.

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