Wilmington, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wilmington short-term rental market based on reliable data.

Listings

8245 / 18721

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$40,225

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$420,638

Median Home Sale Price

Top Earners

$92,331

Top-Earners Revenue

Wilmington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wilmington.

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B

Generally Investor friendly

Wilmington Regulations

STRs are clearly permitted with a straightforward, low‑cost annual permit ($75) and defined steps, while state preemption limits registration and caps. Constraints include $1M liability, bedroom/occupancy limits, HOA bans, and mandatory plans/records, which add moderate compliance but remain manageable for investors.

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About Wilmington

Wilmington is a coastal city in southeastern North Carolina and the seat of New Hanover County, with a population of roughly 117,000. It sits along the Cape Fear River just inland of the Atlantic coast, giving the city a layered character that blends a brick-lined historic riverfront, a working port, and quick access to a string of barrier-island beaches. Long a gateway to the Cape Fear coast, Wilmington is also recognized as one of the largest film and television production centers on the East Coast, and its walkable downtown is paired with a mild four-season climate. Raleigh, the nearest major city and state capital, lies approximately 135 miles to the northwest.

Just across the Cape Fear River from the city center, the USS North Carolina is permanently moored as a museum ship. A World War II-era battleship, it offers self-guided tours through crew quarters, gun turrets, and the bridge, and it remains one of the most-visited historic vessels in the country. The ship anchors the riverfront skyline and serves as a natural first stop for visitors new to the city.

About a fifteen-minute drive east brings travelers to Wrightsville Beach, a barrier island that anchors the area's beach-going reputation. The town offers wide sandy shores, a network of canals favored by paddlers and boaters, a long fishing pier, and a relaxed main strip of restaurants and surf shops. It also serves as a launching point for boat trips into the surrounding sounds and inlet waters.

South of the city, roughly a half-hour drive along the coast, the Fort Fisher area bundles several major draws into one stop. Fort Fisher State Historic Site preserves the earthworks of a once-massive Civil War-era Confederate fortification, and the adjacent North Carolina Aquarium focuses on Cape Fear River ecosystems and sea turtle conservation. A short drive further south, the small town of Kure Beach rounds out the stretch with a quieter shoreline and its own historic fishing pier.

Wilmington's combination of historic character, walkable riverfront, and quick access to multiple beaches makes it an unusually versatile base for short-term rentals. Visitors can spend a morning touring a battleship, an afternoon swimming on a barrier island, and an evening dining on the Riverwalk, all within a short drive of one another. That built-in variety, paired with a mild climate and a steady calendar of film festivals, riverfront events, and beach tourism, gives the market reliable year-round demand.

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