Wilmington, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wilmington short-term rental market based on reliable data.

Listings

7733 / 17087

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$40,864

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$408,845

Median Home Sale Price

Top Earners

$91,724

Top-Earners Revenue

Wilmington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wilmington.

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B

Generally Investor friendly

Wilmington Regulations

STRs are clearly permitted with a straightforward, low‑cost annual permit ($75) and defined steps, while state preemption limits registration and caps. Constraints include $1M liability, bedroom/occupancy limits, HOA bans, and mandatory plans/records, which add moderate compliance but remain manageable for investors.

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About Wilmington

Wilmington, North Carolina, is a vibrant coastal city located on the southeastern coastline of the state. With a population of approximately 123,000 people, Wilmington is known for its historic charm, waterfront beauty, and booming cultural scene. The city is situated about 132 miles south of Raleigh, the closest major city, making it a convenient location for a seaside getaway.

Wilmington's appeal for short-term rentals is significantly enhanced by its wealth of attractions and landmarks. The city's historic downtown area features the Riverwalk, a scenic boardwalk along the Cape Fear River that is lined with shops, restaurants, and historical sites. Another key attraction is the Battleship North Carolina, a WWII-era battleship that is now a museum and memorial attracting history buffs and tourists alike.

For beach enthusiasts, Wilmington provides easy access to several notable beaches, including Wrightsville Beach, which is just 10 miles from the city center. This beach is renowned for its clear waters and recreational activities like surfing and paddleboarding. Another nearby destination is Carolina Beach, a family-friendly location known for its boardwalk and vibrant festivals.

Wilmington is also home to unique cultural venues such as Thalian Hall, one of the oldest theaters in the United States, and the Cameron Art Museum, which showcases a variety of contemporary and historical art pieces.

Overall, Wilmington, NC, offers a blend of historic appeal, cultural richness, and natural beauty, making it a desirable location for short-term rentals. Visitors can enjoy a dynamic mix of urban and coastal experiences, all within a short distance from major amenities and attractions.

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