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Wilmington, NC
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes. Short-term rentals are explicitly permitted in Wilmington, North Carolina, subject to comprehensive city regulations adopted in November 2024 that govern permitting, operations, safety, taxation, and advertising. The ordinance defines a short-term rental as all or any portion of a residential dwelling unit advertised or held out to the public for dwelling, lodging, or sleeping with a duration of occupancy of thirty (30) consecutive days or less. Hotels, motels, bed and breakfasts, and other separately regulated uses are excluded.
A critical legal development: on November 21, 2024, City Council passed Ordinance #0509 to regulate STRs, but a prior court decision (Schroeder v. City of Wilmington, 2022) invalidated Wilmington’s earlier registration requirement as preempted by state law. The city has indicated that it will no longer require registration or enforce cap/separation requirements from the previous ordinance and will rely on the new permitting scheme in Article V of Chapter 34. Investors should be aware that the scope of permissible local requirements has been shaped by Schroeder and subsequent statutory constraints (see State-level section below).
Wilmington hosts earn a median $40,225/year with $297 ADR and 59% occupancy.
Top performers pull in $61,998+ per year.
See the full Wilmington market breakdownThe following step-by-step process outlines the current path to operate a compliant STR in Wilmington:
Ineligibility Conditions:
County-specific STR regulations were not present in the provided materials. If no separate county STR ordinance exists, county-level requirements are likely limited to generally applicable state and local codes (building, fire, health) administered through the county’s inspection departments. Investors should confirm with the County Building Safety/Inspections Division whether any county-level authorizations or inspections are required for the specific property.
State law significantly influences local STR regulation:
Note: North Carolina does not require a state-issued STR permit. Compliance is largely local (zoning and operational standards) plus state tax registration for lodging taxes.
Investors should verify zoning district-specific allowances and any HOA/condo restrictions for each property and ensure alignment with both the new Wilmington ordinance and state-level constraints clarified in Schroeder and G.S. 160D-1207.
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Wilmington is a coastal city in southeastern North Carolina and the seat of New Hanover County, with a population of roughly 117,000. It sits along the Cape Fear River just inland of the Atlantic coast, giving the city a layered character that blends a brick-lined historic riverfront, a working port, and quick access to a string of barrier-island beaches. Long a gateway to the Cape Fear coast, Wilmington is also recognized as one of the largest film and television production centers on the East Coast, and its walkable downtown is paired with a mild four-season climate. Raleigh, the nearest major city and state capital, lies approximately 135 miles to the northwest.
Just across the Cape Fear River from the city center, the USS North Carolina is permanently moored as a museum ship. A World War II-era battleship, it offers self-guided tours through crew quarters, gun turrets, and the bridge, and it remains one of the most-visited historic vessels in the country. The ship anchors the riverfront skyline and serves as a natural first stop for visitors new to the city.
About a fifteen-minute drive east brings travelers to Wrightsville Beach, a barrier island that anchors the area's beach-going reputation. The town offers wide sandy shores, a network of canals favored by paddlers and boaters, a long fishing pier, and a relaxed main strip of restaurants and surf shops. It also serves as a launching point for boat trips into the surrounding sounds and inlet waters.
South of the city, roughly a half-hour drive along the coast, the Fort Fisher area bundles several major draws into one stop. Fort Fisher State Historic Site preserves the earthworks of a once-massive Civil War-era Confederate fortification, and the adjacent North Carolina Aquarium focuses on Cape Fear River ecosystems and sea turtle conservation. A short drive further south, the small town of Kure Beach rounds out the stretch with a quieter shoreline and its own historic fishing pier.
Wilmington's combination of historic character, walkable riverfront, and quick access to multiple beaches makes it an unusually versatile base for short-term rentals. Visitors can spend a morning touring a battleship, an afternoon swimming on a barrier island, and an evening dining on the Riverwalk, all within a short drive of one another. That built-in variety, paired with a mild climate and a steady calendar of film festivals, riverfront events, and beach tourism, gives the market reliable year-round demand.
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