Hillsborough, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Hillsborough short-term rental market based on reliable data.

Listings

67 / 144

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$27,587

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$479,183

Median Home Sale Price

Top Earners

$53,729

Top-Earners Revenue

Hillsborough

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hillsborough.

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B

Generally Investor friendly

Hillsborough Regulations

STRs are permitted under state law and there are no identified Hillsborough or Orange County permits or caps, reducing local barriers. Investors must comply with the North Carolina Vacation Rental Act (written agreements, trust accounts, safety equipment) and hotel/sales taxes, which are clear but add operational steps. Overall, the absence of city-level restrictions and manageable state-level requirements make the environment friendly for investors.

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About Hillsborough

Hillsborough is a small historic town that serves as the county seat of Orange County, North Carolina, with a population of roughly 6,500 residents. It carries the well-preserved character of an eighteenth- and nineteenth-century river town, anchored by brick storefronts, oak-shaded streets, and a string of restored homes and civic buildings. The town is best known for its colonial and Civil War heritage, its position along the Eno River, and its role as a quiet enclave within the Research Triangle region. It sits about ten miles west of Durham and roughly forty miles northwest of Raleigh.

The walkable downtown along Churton Street is itself a destination, lined with independent restaurants, antique shops, and galleries housed in centuries-old brick buildings. A self-guided walking tour passes antebellum homes, the old courthouse, and sites connected to figures from the colonial era and the Civil War. The historic district is listed on the National Register of Historic Places, and the town hosts regular farmers' markets and seasonal festivals that draw visitors from across the Triangle.

Just a few minutes from the town center, Eno River State Park offers more than four thousand acres of wooded trails, rocky bluffs, and shallow swimming holes along the Eno. Hikers can string together long routes that stretch toward Durham, and several access points make the river a popular destination for tubing, picnicking, and bird-watching. Drive time from the historic downtown to the park's main entrances is only about ten to fifteen minutes.

A short drive east of downtown leads to the Burwell School Historic Site, a nineteenth-century school for girls that today operates as a state-run museum with period-furnished rooms and rotating exhibits on antebellum education and women's history. The site sits within a residential neighborhood just off the main commercial corridor. From the center of Hillsborough, the drive is only a few minutes.

Hillsborough's combination of small-town atmosphere, intact historic architecture, and easy access to the Triangle's universities and research campuses makes it a distinctive base for short-term rental guests. Visitors can spend mornings hiking or tubing the Eno, afternoons exploring the colonial-era downtown, and evenings dining along Churton Street before returning to a quiet residential setting. Its proximity to Durham, Chapel Hill, and Raleigh expands the appeal for travelers attending games, graduations, or business events who prefer a more relaxed, character-rich place to stay.

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