London, KY

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the London short-term rental market based on reliable data.

Listings

157 / 265

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$17,362

Middle-Earners Revenue

Occupancy

44%

Middle-Earners Occupancy

Home Value

$182,410

Median Home Sale Price

Top Earners

$38,073

Top-Earners Revenue

London

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in London.

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B

Generally Investor friendly

London Regulations

Short‑term rentals are permitted citywide with no city STR caps or dedicated permitting; operation follows standard housing/safety rules, while hosts must collect the local 3% transient room tax and comply with state taxes and zoning/CUP requirements where applicable.

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About London

London, Kentucky, sits in the rolling hills of southeastern Kentucky as the county seat of Laurel County. With a population of approximately 8,000, it carries the feel of a small Southern Appalachian city and serves as a convenient stopover and gateway for travelers exploring the region's natural scenery. Best known for its proximity to the Daniel Boone National Forest and the famed Cumberland Falls, London lies along the I-75 corridor about 75 miles south of Lexington and roughly 60 miles north of Knoxville, Tennessee, making it an easy crossroads for road-trippers moving through the Appalachians.

Just southwest of town, Cumberland Falls State Resort Park draws visitors for its wide, thundering waterfall on the Cumberland River and, more distinctively, for the moonbow that appears under a full moon on clear nights — one of the only regularly occurring lunar rainbows in the world. The drive from London takes roughly 35 to 45 minutes along winding rural roads, and the park offers hiking trails, horseback riding, rafting outfitters, and a lodge with adjacent cottages that make it a natural day trip or overnight excursion for guests staying in the area.

Closer in, Levi Jackson Wilderness Road State Park lies only a few miles south of London and preserves a stretch of the historic Wilderness Road that Daniel Boone and other pioneers followed westward into Kentucky in the eighteenth century. The park features a museum with pioneer-era artifacts, a working reproduction of an early Appalachian settlement, miles of wooded hiking and mountain biking trails, and a seasonal outdoor drama that brings the Boone expeditions to life on a hillside amphitheater.

Encompassing much of the countryside around London, the Daniel Boone National Forest sprawls across more than 700,000 acres of rugged eastern Kentucky, laced with sandstone clifflines, narrow gorges, and the celebrated Red River Gorge. Visitors come for whitewater rafting, rock climbing, backcountry hiking, and scenic drives, and the forest's various trailheads, campgrounds, and overlooks are reachable from London in well under an hour in most directions.

For short-term rental investors, London offers an appealing blend of small-town affordability, interstate visibility, and proximity to some of Kentucky's most distinctive natural attractions. Travelers passing through on I-75, families visiting Cumberland Falls, history buffs exploring the Wilderness Road, and outdoor enthusiasts heading into the national forest all generate steady interest in comfortable local lodging, making London a practical base for experiencing the hills, waterfalls, and pioneer heritage of southeastern Kentucky.

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