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London, KY
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes. Short‑term rentals are allowed in London, Kentucky. The city does not currently have city‑specific short‑term rental ordinances. In practice, STRs operate under standard housing and rental regulations (safety, cleanliness, noise/nuisance), and hosts must comply with state and local tax obligations, including collecting and remitting the local transient room tax. If you’re purchasing, renovating, or placing a tiny home or park model on wheels, you must also meet Kentucky’s building and zoning rules (see “Specific regulations” below). Source: goSummer market overview and STR regulations for London, KY.
Note on taxes and contacts: This guide reflects the local 3% transient room tax rate referenced for London and statewide Kentucky STR tax requirements. For filings and remittance, always confirm current rates with the Kentucky Department of Revenue (DOR) and the local office that administers transient room taxes in London/Laurel County, as tax administration can vary by jurisdiction.
London hosts earn a median $17,362/year with $138 ADR and 44% occupancy.
Top performers pull in $29,942+ per year.
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London, Kentucky, sits in the rolling hills of southeastern Kentucky as the county seat of Laurel County. With a population of approximately 8,000, it carries the feel of a small Southern Appalachian city and serves as a convenient stopover and gateway for travelers exploring the region's natural scenery. Best known for its proximity to the Daniel Boone National Forest and the famed Cumberland Falls, London lies along the I-75 corridor about 75 miles south of Lexington and roughly 60 miles north of Knoxville, Tennessee, making it an easy crossroads for road-trippers moving through the Appalachians.
Just southwest of town, Cumberland Falls State Resort Park draws visitors for its wide, thundering waterfall on the Cumberland River and, more distinctively, for the moonbow that appears under a full moon on clear nights — one of the only regularly occurring lunar rainbows in the world. The drive from London takes roughly 35 to 45 minutes along winding rural roads, and the park offers hiking trails, horseback riding, rafting outfitters, and a lodge with adjacent cottages that make it a natural day trip or overnight excursion for guests staying in the area.
Closer in, Levi Jackson Wilderness Road State Park lies only a few miles south of London and preserves a stretch of the historic Wilderness Road that Daniel Boone and other pioneers followed westward into Kentucky in the eighteenth century. The park features a museum with pioneer-era artifacts, a working reproduction of an early Appalachian settlement, miles of wooded hiking and mountain biking trails, and a seasonal outdoor drama that brings the Boone expeditions to life on a hillside amphitheater.
Encompassing much of the countryside around London, the Daniel Boone National Forest sprawls across more than 700,000 acres of rugged eastern Kentucky, laced with sandstone clifflines, narrow gorges, and the celebrated Red River Gorge. Visitors come for whitewater rafting, rock climbing, backcountry hiking, and scenic drives, and the forest's various trailheads, campgrounds, and overlooks are reachable from London in well under an hour in most directions.
For short-term rental investors, London offers an appealing blend of small-town affordability, interstate visibility, and proximity to some of Kentucky's most distinctive natural attractions. Travelers passing through on I-75, families visiting Cumberland Falls, history buffs exploring the Wilderness Road, and outdoor enthusiasts heading into the national forest all generate steady interest in comfortable local lodging, making London a practical base for experiencing the hills, waterfalls, and pioneer heritage of southeastern Kentucky.
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