Sun Valley, ID

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Sun Valley short-term rental market based on reliable data.

Listings

285 / 596

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$38,316

Middle-Earners Revenue

Occupancy

48%

Middle-Earners Occupancy

Home Value

$1,162,529

Median Home Sale Price

Top Earners

$69,930

Top-Earners Revenue

Sun Valley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Sun Valley.

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B

Generally Investor friendly

Sun Valley Regulations

Sun Valley permits STRs citywide (state law bars bans), is moving to a simple registration with a modest fee and a health/safety attestation, and has no apparent caps or outright prohibitions; the city’s supportive tone and reliance on Airbnb for tax collection keep the process manageable despite pending licensing/inspection details.

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About Sun Valley

Sun Valley is a small resort community set in the Wood River Valley of south-central Idaho, within Blaine County. The city itself has a year-round population of roughly 1,500 residents, though that figure swells considerably during the winter ski season and the busy summer months. Long known as one of America's original destination ski resorts and as a gathering place for Hollywood stars and outdoor enthusiasts alike, Sun Valley carries a polished mountain-resort feel that is rare for a town of its size. The nearest major city is Boise, which sits about 150 miles to the southwest, a drive of roughly two and a half to three hours by car through high desert and across the Camas Prairie.

Just outside the city limits lies the Sun Valley Resort, the historic property that put the area on the map when it opened in 1936. The resort anchors the community with hotels, restaurants, an outdoor ice rink, and the open-air Sun Valley Pavilion, which hosts concerts in summer. A short drive to the north brings visitors to Bald Mountain, the towering ski hill locals call "Baldy," and to the adjacent town of Ketchum, both of which share the resort's mountain identity and offer a walkable downtown of galleries, restaurants, and lodges.

A few miles north of Ketchum begins the Sawtooth National Recreation Area, a vast preserve of jagged granite peaks, alpine lakes, and pine-covered valleys that draws hikers, mountain bikers, and anglers throughout the warmer months. The Sawtooth range, with its namesake wilderness and reservoirs such as Redfish and Alturas lakes, offers everything from gentle family strolls to multi-day backcountry trips, and it is widely considered one of the most scenic stretches of public land in the American West.

For travelers willing to venture further afield, Craters of the Moon National Monument and Preserve lies about two and a half hours to the east, near the town of Arco. The monument's otherworldly lava fields, cinder cones, and subterranean caves offer a striking contrast to the forested mountains around Sun Valley and make a popular day trip or overnight excursion.

Sun Valley's combination of a famous four-season resort, a walkable and characterful neighboring town, and easy access to both the Sawtooth wilderness and the broader Idaho landscape gives it broad appeal for short-term rental guests. Skiers, hikers, festival-goers, and families drawn to the clean mountain air all converge here, supporting steady demand for well-located vacation properties year-round.

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