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Sun Valley, ID
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes—short-term rentals are permitted in Sun Valley, Idaho. Idaho state law allows short-term rentals in residential zones and limits municipalities’ ability to prohibit them outright. Sun Valley has chosen a registration/licensing approach (rather than an ordinance) to collect data and ensure health and safety, while leveraging Airbnb’s local-option-tax collection agreement. At the state level, you must collect and remit Idaho sales tax (6%) and Travel & Convention Tax (2%). In resort areas like Sun Valley, additional local-option lodging taxes apply. [Source: MTExpress news article; Idaho STR overview]
Sun Valley hosts earn a median $38,316/year with $337 ADR and 48% occupancy.
Top performers pull in $54,355+ per year.
See the full Sun Valley market breakdownPractical next steps: contact Sun Valley City Hall to request the licensing/registration form and current fee schedule, and review the city website’s business licensing or community development section for updates on inspections and enforcement procedures. [Source: MTExpress; statewide guidance]
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Sun Valley is a small resort community set in the Wood River Valley of south-central Idaho, within Blaine County. The city itself has a year-round population of roughly 1,500 residents, though that figure swells considerably during the winter ski season and the busy summer months. Long known as one of America's original destination ski resorts and as a gathering place for Hollywood stars and outdoor enthusiasts alike, Sun Valley carries a polished mountain-resort feel that is rare for a town of its size. The nearest major city is Boise, which sits about 150 miles to the southwest, a drive of roughly two and a half to three hours by car through high desert and across the Camas Prairie.
Just outside the city limits lies the Sun Valley Resort, the historic property that put the area on the map when it opened in 1936. The resort anchors the community with hotels, restaurants, an outdoor ice rink, and the open-air Sun Valley Pavilion, which hosts concerts in summer. A short drive to the north brings visitors to Bald Mountain, the towering ski hill locals call "Baldy," and to the adjacent town of Ketchum, both of which share the resort's mountain identity and offer a walkable downtown of galleries, restaurants, and lodges.
A few miles north of Ketchum begins the Sawtooth National Recreation Area, a vast preserve of jagged granite peaks, alpine lakes, and pine-covered valleys that draws hikers, mountain bikers, and anglers throughout the warmer months. The Sawtooth range, with its namesake wilderness and reservoirs such as Redfish and Alturas lakes, offers everything from gentle family strolls to multi-day backcountry trips, and it is widely considered one of the most scenic stretches of public land in the American West.
For travelers willing to venture further afield, Craters of the Moon National Monument and Preserve lies about two and a half hours to the east, near the town of Arco. The monument's otherworldly lava fields, cinder cones, and subterranean caves offer a striking contrast to the forested mountains around Sun Valley and make a popular day trip or overnight excursion.
Sun Valley's combination of a famous four-season resort, a walkable and characterful neighboring town, and easy access to both the Sawtooth wilderness and the broader Idaho landscape gives it broad appeal for short-term rental guests. Skiers, hikers, festival-goers, and families drawn to the clean mountain air all converge here, supporting steady demand for well-located vacation properties year-round.
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