Laie, HI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Laie short-term rental market based on reliable data.

Listings

71 / 177

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$40,630

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$1,292,832

Median Home Sale Price

Top Earners

$152,725

Top-Earners Revenue

Laie

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Laie.

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C

Challenging to Investors

Laie Regulations

STRs are not broadly permitted in Laie; they’re allowed only in resort/apartment zones and via limited grandfathered NUCs or hosted B&Bs (host present). The process requires costly city registration ($1,000 initial), strict occupancy/quiet hours, and active enforcement makes compliance burdensome and riskier for investors.

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About Laie

Laie is a small, scenic community on the North Shore of the island of Oahu, in the state of Hawaii. Located in Honolulu County, which encompasses the entire island, it has a population of roughly 6,000 residents and carries a quiet, family-friendly character shaped by its strong connection to the Church of Jesus Christ of Latter-day Saints and a deep appreciation of Pacific Islander heritage. The town is best known as the home of the Polynesian Cultural Center, one of Hawaii's most-visited paid attractions, and as a laid-back alternative to the busier resort areas farther south. Laie sits about 35 miles north of Honolulu, roughly a 50-minute drive along Oahu's windward coastline.

The Polynesian Cultural Center is the centerpiece of the community and a major draw for visitors from across the island. Spread over 42 acres, the center features recreated villages representing the cultures of Samoa, Tahiti, Fiji, Tonga, Aotearoa, and Hawaii, along with daily canoe pageants, traditional performances, and a well-known evening luau and dinner show. Because it is located right in town, short-term rental guests can walk or take a very short drive to the gates, making it especially convenient for families and groups planning a full day on site.

Just offshore, Hukilau Beach (Laie Beach Park) offers a wide, sandy shoreline that is popular for swimming, beachcombing, and the occasional winter surf. It is also the historic site of the original Hukilau, a traditional community fishing event that became a beloved local tradition in the 1950s. The beach sits within walking distance of most parts of town and provides a calm alternative to the bigger, more crowded North Shore breaks just up the road.

A short drive up the coast brings guests to the legendary North Shore surf beaches, including Sunset Beach and the Banzai Pipeline at Ehukai Beach Park, both recognized globally for their powerful winter waves and professional surf contests. In the summer months, the same shoreline transforms into calmer swimming and snorkeling spots, while Waimea Bay, roughly 20 minutes west of Laie, offers a broad sandy beach and a freshwater waterfall that tumbles down the rocky cliffside when winter rains are heavy.

Laie Point, a small coastal lookout at the eastern edge of town, is a favorite among visitors for its dramatic lava-rock sea stacks and sweeping views of the windward coast. A brief walk from nearby street parking leads to the overlook, where seabirds circle the jagged offshore formations and, in the right season, humpback whales can be spotted offshore.

Laie makes a compelling base for short-term rentals because it offers a quieter, more residential slice of Oahu while still placing guests within easy reach of the North Shore's beaches, the Polynesian Cultural Center, and the broader island. The combination of a walkable community, a marquee cultural attraction, and proximity to some of Hawaii's most photographed coastline gives owners a steady mix of leisure travelers, multigenerational families, and cultural tourists throughout the year.

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