Saint Johns, FL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Saint Johns short-term rental market based on reliable data.

Listings

159 / 271

Reliable / Active

Revenue

$28,416

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Top Earners

$50,417

Top-Earners Revenue

Saint Johns

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Saint Johns.

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B

Generally Investor friendly

Saint Johns Regulations

STRs are permitted countywide with a clear registration process, but investors must obtain separate county and city registrations, a DBPR license, and handle tax filings, and the city imposes minimum‑stay limits in certain zones with tiered registration fees and inspections, while occupancy, parking and noise caps remain manageable.

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About Saint Johns

Saint Johns sits in northeastern Florida within St. Johns County, a fast-growing jurisdiction that hugs the Atlantic coast just south of the Jacksonville metro area. The county's population has climbed past 300,000 in recent years, and the area carries a distinctly suburban-coastal character: master-planned neighborhoods, top-rated public schools, and a steady parade of new retail and dining developments. Residents and visitors alike tend to think of the region as a gateway to the country's oldest European-founded city, St. Augustine, while remaining within an easy commute of Jacksonville's urban core roughly 30 to 40 miles to the north. The area's appeal lies in this blend of historic charm, beach access, and proximity to a major Southern city, all wrapped in a lush, subtropical setting defined by the slow-moving St. Johns River and miles of Atlantic shoreline.

Just to the east of Saint Johns lies St. Augustine, the nation's oldest continuously occupied European-established settlement. About a 20- to 30-minute drive from most points in the county, the historic downtown is a dense concentration of Spanish colonial architecture, cobblestone lanes, the Flagler College campus, and a vibrant restaurant scene. Visitors can tour the imposing Castillo de San Marcos, a late-17th-century coquina fortress guarding Matanzas Bay, or simply stroll along St. George Street for shopping and people-watching.

A short drive south of St. Augustine brings visitors to Fort Matanzas National Monument, a smaller but well-preserved Spanish watchtower situated on a barrier island. A free ferry carries guests across the inlet to explore the structure and its surrounding salt marsh, making it a popular half-day excursion for travelers based in the Saint Johns area. The monument offers a quieter, more reflective counterpoint to the busier historic sites farther north.

For those drawn to the outdoors, Anastasia State Park stretches across more than 1,600 acres of salt marsh, tidal creeks, and Atlantic beachfront just a few miles south of the historic district. It is a favorite for kayaking, paddleboarding, birdwatching, and camping under live oaks draped in Spanish moss. The park's wide, uncrowded beach is often cited as one of the more relaxed stretches of sand in northeast Florida.

The Saint Johns area makes a compelling base for short-term rentals because it threads together several distinct Florida experiences within a small radius. Guests can spend mornings on Atlantic beaches, afternoons wandering Spanish colonial streets, and evenings back in a quiet suburban neighborhood, all while remaining within a short drive of Jacksonville's airport, sports venues, and cultural institutions. That combination of accessibility, variety, and year-round mild weather continues to draw a steady stream of family vacationers, history enthusiasts, and snowbirds to the region.

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