Performance indicators for the New London short-term rental market based on reliable data.
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The highest-performing listings in New London.
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Very Investor friendly
New London explicitly allows STRs citywide with no municipal permits, caps, or inspections, taking a permissive and supportive stance; the only notable cost/complexity is Connecticut’s standard 15% room occupancy tax, while future rule changes remain a risk rather than an immediate barrier.
Local STR Agent
STR specialist · New London, CT
New London is a small coastal city in New London County, Connecticut, with a population of approximately 27,000. Set on the west bank of the Thames River where it broadens into Long Island Sound, the city carries a strong maritime character shaped by centuries of seafaring, shipbuilding, and naval tradition. It is best known as the home of the United States Coast Guard Academy and as a gateway to southeastern Connecticut's waterfront and historic destinations. New London lies about 50 miles southeast of Hartford, roughly 100 miles southwest of Boston, and approximately 130 miles northeast of New York City, putting it within a comfortable drive of several major metropolitan areas.
Just a few minutes from downtown, Ocean Beach Park draws visitors with a sandy stretch along Long Island Sound, a boardwalk, a vintage carousel, a pool complex, and seasonal entertainment. It is one of the most popular family-friendly stops in the city and helps anchor the summer tourism calendar on which much of the local short-term rental demand depends.
A short walk from the waterfront brings guests to Fort Trumbull, a 19th-century coastal fortification that now operates as a state park. Walking paths wind around the masonry walls and cannons, and an interpretive center traces the site's role in colonial and Civil War-era defense. Its bluff-top setting overlooking the Thames makes it a frequent stop for visitors who pair it with a stroll along the adjacent waterfront park.
The New London Maritime Society / Custom House anchors the downtown historic district. The Greek Revival building once collected duties on the city's busy whaling and trading fleets, and today it preserves artifacts from the era when New London ranked among the most important whaling ports in the country. It offers a quick, atmospheric window into the maritime past that still defines the city's identity.
Across the Thames River in Groton, about a 10-minute drive away, the Submarine Force Museum houses the USS Nautilus, the world's first nuclear-powered submarine. A short drive further east brings visitors to the Mystic area, where Mystic Seaport and the Mystic Aquarium provide a full day of maritime and family attractions, making New London a natural base for exploring the wider region.
New London's combination of working waterfront, historic districts, walkable downtown, and proximity to some of southeastern Connecticut's biggest draws makes it a compelling base for short-term rental owners. Visitors who arrive for the Coast Guard Academy, a whaling-era walking tour, or a day trip to Mystic often find reasons to extend their stay, giving the city a steady and varied rental audience throughout the year.