Pacific Grove, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pacific Grove short-term rental market based on reliable data.

Listings

144 / 314

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$78,085

Middle-Earners Revenue

Occupancy

81%

Middle-Earners Occupancy

Home Value

$1,369,799

Median Home Sale Price

Top Earners

$183,507

Top-Earners Revenue

Pacific Grove

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pacific Grove.

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C

Challenging to Investors

Pacific Grove Regulations

STRs are permitted but only in Coastal/Commercial zones with a 250-license cap, 55-foot exclusion zones from existing STRs, and 15% block-density limits, creating scarce eligible parcels; permitting entails inspections, multiple fees, and ongoing obligations (12% TOT, guest logs, 30-minute complaint response, renewals), elevating compliance burden and investor risk.

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About Pacific Grove

Pacific Grove, California, is a picturesque coastal city located on the Monterey Peninsula. As of the latest census, the city has a population of approximately 15,000 residents. It is known for its scenic beauty, Victorian architecture, and close proximity to the Pacific Ocean. Pacific Grove is situated about 120 miles south of San Francisco, making it accessible for visitors looking for a serene escape from the bustling city life.

Pacific Grove boasts several notable landmarks that make it an appealing destination for short-term rentals. The Point Pinos Lighthouse (https://www.pacificgrove.org/things-to-do/historic/the-point-pinos-lighthouse)) is the oldest continuously operating lighthouse on the West Coast and offers breathtaking ocean views. The Monterey Bay Aquarium (https://www.montereybayaquarium.org),,) located just a short drive away, is one of the best aquariums in the world and a major draw for visitors.

Nature enthusiasts can explore the Monarch Grove Sanctuary (https://www.cityofpacificgrove.org/visitors/monarchs/monarch-grove-sanctuary),,) a seasonal home to thousands of monarch butterflies. Lovers Point Park (https://www.pacificgrove.org/things-to-do/parks-open-spaces/lovers-point-park)) provides beautiful picnic areas, a sandy beach, and opportunities for kayaking and paddleboarding.

For history buffs, the Pacific Grove Museum of Natural History (https://www.pgmuseum.org)) offers insights into the natural and cultural history of the area. Additionally, the nearby 17-Mile Drive (https://www.pebblebeach.com/17-mile-drive)) is a scenic drive that offers stunning coastal views and passes through famous landmarks like the Lone Cypress and Pebble Beach Golf Links.

Pacific Grove’s quaint charm, combined with its numerous attractions and prime location near major landmarks and natural beauty, make it an ideal spot for short-term rentals. Whether visitors are looking for relaxation, adventure, or cultural experiences, Pacific Grove offers a little bit of everything.

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