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Pacific Grove, CA
Challenging To Investors
Local STR Agent

Yes, short-term rentals (STRs) are permitted in Pacific Grove, CA, but with significant restrictions. The City operates a highly regulated STR program with two distinct categories:
Short-Term Rental (STR) Licenses - For renting an entire dwelling unit. These are only allowed within the City's Coastal and Commercial zoning areas and are subject to strict caps and density limits.
Home Sharing Licenses - For renting rooms within a residence while the owner/tenant lives on-site. These are permitted city-wide without caps or density restrictions.
Pacific Grove currently issues 84 active STR licenses out of a maximum of 250 city-wide. The city implements both a cap on total licenses and strict density requirements to mitigate community impacts.
Before applying, verify:
You can check your property's status using:
Short-Term Rental License (entire dwelling):
Home Sharing License (rent rooms while living on-site):
For STR licenses, you'll need:
For Home Sharing licenses, you'll need:
Submit complete applications to:
City of Pacific Grove
Housing Division - TUL
300 Forest Avenue
Pacific Grove, CA 93950
Office hours: 8am-12pm and 1pm-4:45pm, Monday-Friday. In-person submissions are encouraged.
Application review takes approximately 3 weeks. You'll be notified by email and phone when approved.
For Home Sharing licenses:
For STR licenses:
Application Requirements:
Ongoing Requirements:
Application Requirements:
Ongoing Requirements:
All STR operators must comply with:
License Caps and Limits:
Occupancy Limits:
Operational Requirements:
Inspection Requirements:
Tax Requirements:
Monterey County has not enacted specific STR regulations beyond state requirements. County health and safety codes still apply to STRs.
California has not enacted statewide STR regulations. However, the following state laws may apply:
Pacific Grove's STR regulations are stricter than state minimums in most areas, particularly regarding caps, density limits, and operational requirements.
Short-Term Rental Program Contact:
Lori Frati, Short-Term Rental Program
City of Pacific Grove
300 Forest Ave
Pacific Grove, CA 93950
Phone: (831) 648-3133
Fax: (831) 375-9863
Email: lfrati@cityofpacificgrove.org
Other Important Contacts:
Submit Applications and Payments to:
City of Pacific Grove
Housing Division - TUL
300 Forest Avenue
Pacific Grove, CA 93950
File TOT Returns Online: https://pacificgrove.hdlgov.com/ Mail TOT Returns To:
City of Pacific Grove TOT Processing Center
8839 N Cedar Ave #212
Fresno, CA 93720
This guide provides all essential information for STR investors considering Pacific Grove as a market. The regulations are complex but the city provides robust support through staff assistance and online resources. Compliance is critical given the strict enforcement and significant penalties for violations.




Pacific Grove, California, is a picturesque coastal city located on the Monterey Peninsula. As of the latest census, the city has a population of approximately 15,000 residents. It is known for its scenic beauty, Victorian architecture, and close proximity to the Pacific Ocean. Pacific Grove is situated about 120 miles south of San Francisco, making it accessible for visitors looking for a serene escape from the bustling city life.
Pacific Grove boasts several notable landmarks that make it an appealing destination for short-term rentals. The Point Pinos Lighthouse (www.pacificgrove.org/things-to-do/historic/the-point-pinos-lighthouse) is the oldest continuously operating lighthouse on the West Coast and offers breathtaking ocean views. The Monterey Bay Aquarium (www.montereybayaquarium.org), located just a short drive away, is one of the best aquariums in the world and a major draw for visitors.
Nature enthusiasts can explore the Monarch Grove Sanctuary (www.cityofpacificgrove.org/visitors/monarchs/monarch-grove-sanctuary), a seasonal home to thousands of monarch butterflies. Lovers Point Park (www.pacificgrove.org/things-to-do/parks-open-spaces/lovers-point-park) provides beautiful picnic areas, a sandy beach, and opportunities for kayaking and paddleboarding.
For history buffs, the Pacific Grove Museum of Natural History (www.pgmuseum.org) offers insights into the natural and cultural history of the area. Additionally, the nearby 17-Mile Drive (www.pebblebeach.com/17-mile-drive) is a scenic drive that offers stunning coastal views and passes through famous landmarks like the Lone Cypress and Pebble Beach Golf Links.
Pacific Grove’s quaint charm, combined with its numerous attractions and prime location near major landmarks and natural beauty, make it an ideal spot for short-term rentals. Whether visitors are looking for relaxation, adventure, or cultural experiences, Pacific Grove offers a little bit of everything.
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