Hopland, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hopland short-term rental market based on reliable data.

Listings

44 / 70

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$16,324

Middle-Earners Revenue

Occupancy

24%

Middle-Earners Occupancy

Home Value

$581,007

Median Home Sale Price

Top Earners

$35,672

Top-Earners Revenue

Hopland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hopland.

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C

Challenging to Investors

Hopland Regulations

Inland Hopland properties have no adopted STR ordinance until 2025, leaving investors in regulatory limbo with unknown caps, fees and permits, which deters investment and delays operations. Even in the coastal zone and Town of Mendocino where STRs are allowed, investors must secure CDP/use permits, comply with coastal/Town standards, and complete TOT registration, adding meaningful cost and process risk.

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About Hopland

Hopland is a small unincorporated community in Mendocino County, California, situated along U.S. Route 101 in the northern reaches of Sonoma County's wine country borderlands. With a population of roughly 800 residents, the town has a quiet, rural character defined by oak-studded hills, working ranchland, and a handful of tasting rooms, country stores, and roadside inns. It serves as a useful gateway to Mendocino County's wine region, the Russian River corridor, and the redwood forests further west and north. The nearest major city is San Francisco, which sits approximately 100 miles to the south, a drive of just over two hours in light traffic, while Santa Rosa is about an hour south and the county seat of Ukiah lies roughly fifteen minutes to the north.

Just west of the highway, the Solar Living Center is one of Hopland's most distinctive attractions, showcasing sustainable design, permaculture gardens, and renewable energy demonstrations across several acres of grounds that are open to the public. Visitors can wander the demonstration gardens, view solar-powered installations, and attend occasional workshops, making it a stop that appeals to both eco-curious travelers and families passing through the valley.

A short drive northwest on Highway 101 and connecting roads brings travelers into the broader Mendocino County wine region, where rolling vineyards produce notable Pinot Noir, Cabernet Sauvignon, and Rhône-style varietals. Tasting rooms cluster in and around Hopland itself, as well as in nearby Philo, Boonville, and along the Highway 128 corridor that winds west toward the coast. Many of the area's smaller producers welcome visitors for intimate, reservation-based tastings that highlight the region's cool-climate terroir.

Further afield, outdoor enthusiasts find plenty to explore. Hendy Woods State Park, roughly forty-five minutes west along the Navarro River route, protects old-growth redwood groves with shaded hiking trails and a campground. To the north, the Mendocino National Forest offers miles of backcountry roads, seasonal wildflower displays, and access to remote stretches of the Eel River. Closer to town, the Russian River swings past Hopland's eastern edge, providing fishing holes, swimming spots, and picnic areas popular with locals during the warmer months.

For short-term rental owners, Hopland offers a compelling combination of small-town charm and strategic location. Its position along the main north-south route through Northern California's wine and redwood country gives visitors a natural home base for day trips in multiple directions, while its slower pace and scenic setting make it appealing to travelers seeking an alternative to busier wine destinations like Napa or Healdsburg. Whether guests arrive for a weekend of tasting, a redwoods road trip, or a quiet rural retreat, the community's accessibility and surroundings provide a steady mix of reasons to stay.

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