Del Mar, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Del Mar short-term rental market based on reliable data.

Listings

137 / 349

Reliable / Active

Cap Rate

2%

Middle-Earners Gross Yield

Revenue

$70,644

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$3,793,784

Median Home Sale Price

Top Earners

$184,576

Top-Earners Revenue

Del Mar

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Del Mar.

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C

Challenging to Investors

Del Mar Regulations

Short‑term rentals are only allowed in commercial zones under current zoning, while the adopted residential‑zone ordinance with a 129‑unit cap (5% of units) remains pending Coastal Commission certification—likely late 2025—creating a timing and enforceability gap. The cap is tight, with 162 existing STRs registered for only 129 slots, and owners must register existing units by 31 Dec 2024 and apply for a permit within 60 days after the ordinance takes effect, signaling significant compliance, cap, and permitting burdens.

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About Del Mar

Del Mar is a small, upscale coastal city in San Diego County, California, perched along the Pacific Ocean just north of the city of San Diego. With a population of roughly 4,000 residents, it has the feel of a quiet seaside village despite sitting within easy reach of a major metropolitan area. The town is best known for its storied horse-racing track and the adjoining fairgrounds that host the annual San Diego County Fair, as well as for its bluff-top beaches and walkable downtown village. Del Mar lies about 20 miles north of downtown San Diego, typically a 25- to 30-minute drive south along Interstate 5.

Just beyond Del Mar's northern edge sits Torrey Pines State Natural Reserve, one of Southern California's most photographed stretches of wild coastline. The reserve protects rare Torrey pine trees along with miles of sandstone bluffs, and a network of walking trails winds through the scrub down to a popular surfing beach below. Visitors can reach the main entrance in roughly five minutes by car, and the cliff-top paths draw hikers, beachgoers, and seasonal whale watchers throughout the year.

A short drive south brings guests to La Jolla, a celebrated coastal community of San Diego known for its sea cliffs, tide pools, and the resident population of harbor seals and sea lions at La Jolla Cove. The area is also home to upscale shopping, art galleries, and the Birch Aquarium at Scripps, all clustered along a scenic few miles of coast. From Del Mar, La Jolla is approximately 15 minutes by car, making it a natural day trip for visitors looking to combine small-town quiet with the more dramatic scenery of the southern shoreline.

Further south, downtown San Diego offers a full slate of urban attractions about 20 miles from Del Mar, including Balboa Park's museums and gardens, the San Diego Zoo, and the historic Gaslamp Quarter. The drive typically takes around 25 minutes, giving travelers an easy way to spend a day in the city and still return to Del Mar's quieter streets by evening.

In the heart of Del Mar, the fairgrounds and racetrack anchor the local calendar, drawing sizable crowds during the summer racing season and for the county fair each summer. The town's compact village, lined with independent boutiques, ocean-view restaurants, and coffee shops, sits within walking distance of the sand and gives the town the relaxed, walkable quality that many vacationers look for.

For short-term rental owners, Del Mar offers an appealing mix of small-town character and regional draw. Its proximity to San Diego's urban core, its standout natural surroundings, and the steady rhythm of fairgrounds events and summer racing give the town year-round appeal, while its beach-village atmosphere distinguishes it from the busier stretches of the Southern California coast.

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