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Del Mar, CA
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals are conditionally allowed in Del Mar, but the regulatory framework is highly constrained and undergoing a critical transition. The City Council adopted the STR Regulations Ordinance on September 23, 2024. The ordinance sets a citywide cap of 129 STRs (5% of total dwelling units), accommodates all registered “existing STRs,” and will only become effective upon certification by the California Coastal Commission (CCC). Certification is expected in late 2025. Until then, new STRs are not permitted in residential zones under existing zoning regulations. Permits for “new” STRs cannot be issued until room exists under the citywide cap of 129. Owners must register existing STRs by December 31, 2024, and apply for a permit within 60 days after the ordinance takes effect.
Del Mar’s regulatory environment is shaped by its location in the California coastal zone, which means all STR zoning changes (ordinances amending the Municipal Code and Local Coastal Program) require CCC certification before taking effect. This requirement underpins the pending status of the adopted ordinance and the current regulatory ambiguity.
Del Mar hosts earn a median $70,644/year with $489 ADR and 70% occupancy.
Top performers pull in $112,308+ per year.
See the full Del Mar market breakdownUnder current zoning (Title 30 of the Del Mar Municipal Code), STRs are only permitted in commercial zones:
STRs are not permitted in any residential zones under existing regulations. Until the new STR ordinance is certified by the CCC, new STRs remain restricted to commercial zones per Title 30.
Del Mar’s market is not currently open to launching new STRs in residential zones, and the pending ordinance limits the total number of STRs citywide to 129. Potential pathways:
The following requirements apply or will apply per the adopted ordinance and City information:
Key deadlines:
Additional contact for STR registration and permit process:
Disclaimer: This guide is an informational summary for investors and does not constitute legal advice. Always verify current requirements directly with the City of Del Mar Planning & Community Development Department and the California Coastal Commission before making investment decisions.
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Del Mar is a small, upscale coastal city in San Diego County, California, perched along the Pacific Ocean just north of the city of San Diego. With a population of roughly 4,000 residents, it has the feel of a quiet seaside village despite sitting within easy reach of a major metropolitan area. The town is best known for its storied horse-racing track and the adjoining fairgrounds that host the annual San Diego County Fair, as well as for its bluff-top beaches and walkable downtown village. Del Mar lies about 20 miles north of downtown San Diego, typically a 25- to 30-minute drive south along Interstate 5.
Just beyond Del Mar's northern edge sits Torrey Pines State Natural Reserve, one of Southern California's most photographed stretches of wild coastline. The reserve protects rare Torrey pine trees along with miles of sandstone bluffs, and a network of walking trails winds through the scrub down to a popular surfing beach below. Visitors can reach the main entrance in roughly five minutes by car, and the cliff-top paths draw hikers, beachgoers, and seasonal whale watchers throughout the year.
A short drive south brings guests to La Jolla, a celebrated coastal community of San Diego known for its sea cliffs, tide pools, and the resident population of harbor seals and sea lions at La Jolla Cove. The area is also home to upscale shopping, art galleries, and the Birch Aquarium at Scripps, all clustered along a scenic few miles of coast. From Del Mar, La Jolla is approximately 15 minutes by car, making it a natural day trip for visitors looking to combine small-town quiet with the more dramatic scenery of the southern shoreline.
Further south, downtown San Diego offers a full slate of urban attractions about 20 miles from Del Mar, including Balboa Park's museums and gardens, the San Diego Zoo, and the historic Gaslamp Quarter. The drive typically takes around 25 minutes, giving travelers an easy way to spend a day in the city and still return to Del Mar's quieter streets by evening.
In the heart of Del Mar, the fairgrounds and racetrack anchor the local calendar, drawing sizable crowds during the summer racing season and for the county fair each summer. The town's compact village, lined with independent boutiques, ocean-view restaurants, and coffee shops, sits within walking distance of the sand and gives the town the relaxed, walkable quality that many vacationers look for.
For short-term rental owners, Del Mar offers an appealing mix of small-town character and regional draw. Its proximity to San Diego's urban core, its standout natural surroundings, and the steady rhythm of fairgrounds events and summer racing give the town year-round appeal, while its beach-village atmosphere distinguishes it from the busier stretches of the Southern California coast.
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