Nogales, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Nogales short-term rental market based on reliable data.

Listings

60 / 111

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$10,603

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$222,034

Median Home Sale Price

Top Earners

$33,527

Top-Earners Revenue

Nogales

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Nogales.

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A

Very Investor friendly

Nogales Regulations

STRs are permitted citywide under Arizona law with only a simple state TPT license and standard tax compliance—no city permits, caps, or inspections. The county has authority to act but has not enacted restrictive rules, keeping investor risk low.

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About Nogales

Nogales sits in the southernmost stretch of Arizona, in Santa Cruz County, just north of the international border with Mexico. With a population of roughly 20,000, it is the county seat and the larger of two sister cities divided by the border. The town has long carried a distinctive border-town character, blending Anglo and Mexican influences in its food, language, and everyday commerce, and it functions as one of the most heavily traveled ports of entry between Arizona and the Mexican state of Sonora. Tucson, the nearest major city, lies about 60 miles to the north along Interstate 19, a drive of roughly an hour.

A short drive north of Nogales brings visitors to Tumacácori National Historical Park, a unit of the National Park System that preserves the remains of three Spanish mission communities founded in the late 1600s and 1700s. About twenty miles from downtown Nogales, the park's weathered adobe ruins, small museum, and peaceful grounds along the Santa Cruz River offer an atmospheric introduction to the region's deep colonial and Indigenous history.

Roughly twenty miles further up the valley, Patagonia Lake State Park sits near the small town of Patagonia. The park centers on a reservoir popular for fishing, kayaking, swimming, and lakeside camping, and the surrounding mesquite and oak woodlands draw birders hoping to spot species that drift north from Mexico. It is one of the most accessible outdoor escapes in the region and works equally well as a day trip or an overnight detour for travelers based in Nogales.

Within the city itself, the historic downtown and the busy pedestrian crossings at the international border remain the most recognizable local draws. Visitors cross south to shop, eat, and visit markets on the Mexican side, while Nogales' older commercial streets hold a mix of family-run restaurants, taquerias, and small storefronts that reflect its bicultural identity. The blocks around Morley Avenue and Patagonia Street capture much of the town's everyday rhythm and offer an easy, walkable taste of the border experience without ever leaving the Arizona side.

Taken together, Nogales appeals to short-term rental owners because it pairs a strategic border location with a surprisingly diverse roster of nearby attractions. Travelers pass through on their way south into Sonora, north toward Tucson, or out toward the Santa Cruz Valley's mission ruins, lakes, and birding hotspots. The result is a steady, varied flow of visitors whose interests range from cultural tourism and wildlife watching to cross-border shopping and road trips, giving well-placed properties a broad base of potential guests throughout the year.

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