Opelika, AL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Opelika short-term rental market based on reliable data.

Listings

110 / 216

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$26,217

Middle-Earners Revenue

Occupancy

48%

Middle-Earners Occupancy

Home Value

$309,086

Median Home Sale Price

Top Earners

$64,183

Top-Earners Revenue

Opelika

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Opelika.

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B

Generally Investor friendly

Opelika Regulations

STRs are allowed; most Airbnb-style rentals are treated as residential rentals with simple registration ($5) and a one-time inspection, and no caps. The cost and time burden are moderate due to the required local agent, routine inspections every three years, and penalties for violations.

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About Opelika

Opelika is a city of roughly 33,000 residents in Lee County, in east-central Alabama, sitting just across from Auburn and forming one half of the Auburn-Opelika metropolitan area. It has the feel of a polished college-adjacent town, with a brick-lined historic downtown, a steadily growing roster of independent restaurants and breweries, and a pace that picks up dramatically on autumn weekends. Visitors typically arrive with Auburn University in mind, but Opelika functions as a quieter, more residential counterpoint to its busier neighbor, drawing travelers who want easy access to campus events without the noise. The city lies about 60 miles northeast of Montgomery, roughly 90 miles southwest of Atlanta, and around 30 miles west of Columbus, Georgia, putting it within an easy drive of three sizeable urban centers.

Downtown Opelika is a compact, walkable historic district centered along South Railroad Avenue and the surrounding blocks, where restored brick storefronts house locally owned clothing boutiques, antique shops, coffee roasters, and a notable craft beverage scene that has earned the city a reputation as something of an East Alabama destination for food and drink. The streets are lined with century-old buildings, and the area is a natural anchor for visitors looking to spend an afternoon browsing before dinner.

Just a few miles south of town, Chewacla State Park covers more than 700 acres of pine forest and rolling hills centered on a 26-acre lake. The park offers miles of hiking and biking trails, a small waterfall, camping, cabins, and swimming, and it functions as the closest true outdoor escape for both Opelika and Auburn residents.

Auburn University is the dominant regional landmark, and its campus is only a few minutes from most points in Opelika. The university's Jule Collins Smith Museum of Fine Art anchors the cultural scene with a permanent collection and rotating exhibitions in a purpose-built facility on the south side of campus. On fall Saturdays, the area's identity is almost entirely defined by Auburn football, and the city fills with visitors who stay across the Opelika-Auburn corridor.

About 40 miles southwest of Opelika, the Tuskegee Airmen National Historic Site preserves the training site where the first African American military aviators were prepared for service during World War II. Operated by the National Park Service, the site includes a museum, hangar, and an interpretive walking trail through the historic Moton Field.

Opelika appeals to short-term rental investors because it offers a rare combination: a genuine small-city character, a walkable historic core, immediate access to one of the Southeast's most-visited universities, and a roster of state and national sites within a comfortable day trip. The mix of college-event demand, weekend leisure travelers, and visitors passing through toward Atlanta, Columbus, or the Gulf keeps the market surprisingly varied for a town of its size.

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