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Huntington, WV
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals ARE allowed in Huntington, West Virginia, but with important caveats and regulatory framework. The city operates under a unique regulatory approach where short-term rentals (defined as rentals under 30 days) are actually exempt from the residential rental registry requirements that apply to longer-term rentals. However, STR operators must still comply with general business licensing, safety standards, and tax obligations.
Huntington's approach is notably more permissive than some other West Virginia cities like Charleston and Morgantown, which have implemented specific STR licensing systems. Instead, Huntington treats short-term rentals through standard business regulatory channels rather than specialized vacation rental ordinances.
Huntington hosts earn a median $21,581/year with $116 ADR and 69% occupancy.
Top performers pull in $29,383+ per year.
See the full Huntington market breakdownBefore acquiring or converting property for STR use in Huntington, conduct thorough due diligence:
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Cabell County Assessor:
Important Note for Investors: While Huntington currently maintains a relatively permissive regulatory environment for short-term rentals, the landscape is evolving. City officials have indicated ongoing review of STR regulations, and changes could be implemented to address neighborhood concerns or revenue generation. Stay connected with city government communications and consider joining local investor groups to monitor regulatory developments that could impact your investment strategy.
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Huntington sits in western West Virginia at the confluence of the Ohio and Guyandotte rivers in Cabell County. With a city population of roughly 46,000, it is the second-largest city in the state, and its character is shaped by its riverfront location, its college-town energy from Marshall University, and a strong industrial heritage tied to the old C&O Railway. The city serves as a regional hub for the Tri-State area where West Virginia, Ohio, and Kentucky meet, and as a gateway to the rolling hills, state parks, and small historic towns of the Appalachian foothills. Charleston, the state capital and nearest major city, is about 50 miles to the east.
Marshall University is one of the city's defining institutions, both academically and culturally. Founded in 1837, the university brings a steady rhythm of students, sports, and events to the downtown area, and its football team, the Thundering Herd, has a passionate regional following. Visitors can stroll the campus, catch a game at Joan C. Edwards Stadium, or time their trip to one of the homecoming or commencement weekends that bring extra visitors to the city.
For a change of pace, Ritter Park offers a leafy escape near the heart of Huntington. Designed in the early twentieth century, the park is known for its walking trails, a small amphitheater that hosts free summer concerts, and a long-standing rose garden. Its whimsical pink elephant sculpture is a local landmark that has charmed generations of visitors and is a popular photo stop for first-time guests.
Just east of the city in the small town of Milton, the Blenko Glass Company has been producing hand-blown glass since 1893, and its visitor center welcomes guests to watch glassblowers at work and browse the colorful wares. The factory is a popular stop for travelers interested in Appalachian craft traditions, and the short drive makes it an easy half-day excursion from Huntington.
A bit farther afield, Chief Logan State Park, about an hour south, spreads across the heavily forested ridges of southern West Virginia and includes a wildlife center, a swimming complex, hiking trails, and a lodge. The park offers a comfortable introduction to the Appalachian outdoors and pairs well with a longer stay in the area.
With its riverfront setting, walkable downtown, college-town atmosphere, and proximity to outdoor destinations in every direction, Huntington makes a comfortable base for short-term rentals. Guests can spend their days exploring Marshall University events and the chili-parlor dining tradition the city is known for, then drive out to nearby state parks, glass factories, and historic river towns, all while staying in a community with a distinct Appalachian identity.
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