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Stephenville, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Stephenville, Texas. The city officially recognized and defined short-term rentals in its municipal code through Ordinance No. 2020-O-__, which amended Chapter 36, Article II of the City Code of Ordinances. The ordinance became effective January 1, 2021, and specifically includes short-term rentals within the definition of "Hotel" for hotel occupancy tax purposes.
Stephenville maintains a low regulation environment for short-term rentals compared to many Texas cities, with no additional licensing requirements beyond tax compliance. This creates a relatively straightforward path for investors to operate STRs in the market.
Stephenville hosts earn a median $23,937/year with $169 ADR and 50% occupancy.
Top performers pull in $35,954+ per year.
See the full Stephenville market breakdownStephenville offers a compelling STR investment opportunity driven by:
Tarleton State University Influence
Tourism and Cultural Attractions
Property Performance Metrics (2025 Market Data)
Optimal Property Types
Target Guest Demographics
Texas Hotel Occupancy Tax (HOT)
Stephenville Compliance
Documentation Requirements
Professional Management Considerations
Municipal Code Amendments (Ordinance No. 2020-O-__)
No Additional City Requirements
Limited County Oversight
Texas Hotel Occupancy Tax Requirements
General Business Requirements
Municipal Government
Note: Contact information for specific tax or business licensing departments was not provided in the source materials. Investors should contact the city directly for current department contacts.
Texas Comptroller - Hotel Occupancy Tax
City Hall (Stephenville)
Erath County
Stephenville presents a favorable environment for short-term rental investment with its combination of institutional demand drivers, tourist attractions, and minimal regulatory burden, making it an attractive market for investors seeking to enter the Texas STR landscape.
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Stephenville, Texas is the county seat of Erath County, set in the rolling Cross Timbers region of north-central Texas. With a population of roughly 21,000 residents, the city has long carried the unofficial title of "Cowboy Capital of the World," a nod to its deep ranching traditions, working cattle operations, and storied rodeo culture. It is also home to Tarleton State University, a member of the Texas A&M University System and one of the largest employers and cultural anchors in the area. Stephenville sits approximately 100 miles southwest of the Dallas–Fort Worth metroplex, about an hour and a half to two hours by car, giving it easy access to a major urban population while preserving a distinct small-town Western character.
One of the most-visited natural attractions within easy reach is Dinosaur Valley State Park, located in Glen Rose roughly 40 minutes to the southeast. The park is famous for the remarkably preserved dinosaur tracks embedded in the limestone bed of the Paluxy River, and visitors can camp, hike, swim, and fish in the surrounding Hill Country landscape. Just a few miles from the park, the nearby town of Glen Rose also offers additional draws such as the Fossil Rim Wildlife Center and the Creation Evidence Museum, making the area a full day-trip destination for families and outdoor travelers staying in Stephenville.
Within the city itself, the Western and ranching identity remains the central draw. Seasonal rodeos and stock shows are held at the local arena, and the surrounding Erath County countryside is dotted with working ranches, wide pastures, and country roads that invite visitors to slow down. The walkable downtown centers on the historic Erath County Courthouse square, where locally owned shops, diners, and cafés reflect the community's tight-knit character. A small local historical museum preserves artifacts and stories from the region's pioneer and ranching past, giving visitors a sense of how the town earned its cowboy reputation.
A short drive in any direction opens up the broader Cross Timbers landscape of post oaks, mesquite savannas, and quiet farm country, with lakes, wildlife management areas, and rural byways suited for cycling, birding, and casual sightseeing. Tarleton State University brings a steady calendar of college sports, performing arts, and commencement events that fill rooms year-round. For short-term rental owners, this blend of university-driven demand, regional rodeo and Western-heritage tourism, and proximity to one of Texas's most distinctive state parks makes Stephenville a versatile and consistently visited destination.
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