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Plainview, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Plainview, Texas but require compliance with a municipal permit program and tax obligations that took effect January 1, 2025. The City of Plainview has implemented a formal STR regulatory framework through Ordinance No. 24-3773, which defines short-term rentals as residential dwelling units (or portions thereof) rented for compensation for less than 30 consecutive days.
Plainview hosts earn a median $16,764/year with $118 ADR and 62% occupancy.
Top performers pull in $29,424+ per year.
See the full Plainview market breakdownShort-Term Rental Permit (Annual)
Texas State Hotel Occupancy Tax Registration
Plainview City Hotel Occupancy Tax Registration
Hotel Occupancy Tax Summary:
Denial Criteria:
Revocation Grounds:
Grace Period: 60 days from January 1, 2025 (expires March 2, 2025) for existing operators
Penalties: Violations constitute misdemeanors punishable under state law and Plainview Code Section 1.01.009
City of Plainview - Building Permits & Inspections
Plainview Accounting Department
Texas Comptroller's Office
City of Plainview Official Website: plainviewtx.org
This regulatory framework positions Plainview as a moderately regulated STR market, balancing investment opportunities with neighborhood protection and public revenue generation through hotel occupancy taxes.
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Plainview sits in the heart of the Texas Panhandle's South Plains, serving as the county seat of Hale County. With a population of roughly 20,000, it carries the steady rhythm of a working agricultural town, historically anchored in cotton production and ranching, and given a youthful layer by Wayland Baptist University, a private institution founded in 1908. The city is a natural service hub for the surrounding farm and ranch communities and feels wide open and unhurried, with the big-sky vistas that define the Llano Estacado. It lies about 45 miles north of Lubbock, the nearest major metropolitan area, and roughly 70 miles southeast of Amarillo.
The flat-topped Llano Estacado mesa that surrounds Plainview is itself a defining feature of the region, and the city makes a comfortable base for travelers exploring this stretch of the Panhandle. From Plainview, the dramatic scenery of Palo Duro Canyon, often called the Grand Canyon of Texas and considered the second-largest canyon in the United States, lies roughly an hour and a half to the north near Amarillo, with its colorful red-rock walls, miles of hiking and biking trails, and the long-running outdoor drama "TEXAS."
Caprock Canyons State Park, about 90 miles southeast of Plainview, offers a quieter but equally striking alternative. The park is home to the official Texas State Bison Herd and features rugged canyons, scenic drives, and trails that wind through the southern edge of the Llano Estacado, including the dramatic Clarity Tunnel and the rim of the Caprock Escarpment.
For visitors who want a city experience, Lubbock is about a 45-minute drive to the south and offers the Buddy Holly Center, the National Ranching Heritage Center, and the cultural and sporting amenities of Texas Tech University, giving Plainview-area guests an easy day trip into a much larger city without losing the quiet of a Panhandle base camp.
Plainview's combination of small-town pace, deep agricultural heritage, and proximity to both Lubbock and the Panhandle's signature landscapes makes it a practical base for short-term rentals, particularly for visitors in town for university events, regional work, hunting weekends, or scenic drives that take in Palo Duro Canyon, Caprock Canyons, and the wide horizons of the surrounding Llano Estacado.
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