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Marion, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes—short‑term rentals are allowed in Marion, TX. Marion does not appear to have city‑specific STR regulations posted publicly, so STRs in Marion are governed by Texas state‑level requirements and any applicable Guadalupe County or state‑level taxes. Practically, this means you may operate an STR provided you comply with statewide occupancy‑tax obligations, sales‑tax registration, and any county‑level tax or reporting rules. If you are within a nearby municipality that has its own STR program (e.g., San Antonio), the local rules of that jurisdiction apply instead.
Key statewide implications in Texas:
Note: If your property is within the San Antonio city limits or another municipality with an STR program, you must follow that city’s specific permitting and reporting rules (e.g., permit types, capped STR density in certain areas) [sa.gov].
Marion hosts earn a median $29,867/year with $153 ADR and 68% occupancy.
Top performers pull in $42,890+ per year.
See the full Marion market breakdownA practical launch sequence:
At a minimum for Marion (state‑level baseline):
If your STR sits within an incorporated city limits with an STR program (e.g., San Antonio), additional permitting applies. San Antonio requires a Short‑Term Rental permit through the Development Services Department and a classification as Type 1 (owner‑occupied) or Type 2 (non‑owner‑occupied) [sa.gov]. Operators must continue to report local HOT monthly even after a permit is issued [sa.gov].
Contrast with nearby Texas cities for context:
For Marion investors, these examples underscore why it is essential to verify local rules if your property borders or sits within city limits, and to always meet state HOT obligations.
If you become aware of illegal STR activity:
Notes and practical takeaways
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Marion is a small city in Guadalupe County, Texas, set in the rolling agricultural country between San Antonio and Austin. With roughly 600 residents, it has a quiet, rural character shaped by historic homesteads, ranchland, and a slow-paced main street that reflects its 19th-century farming roots. Travelers usually pass through Marion on their way to the Texas Hill Country, and the town is best understood as a peaceful base for reaching the larger recreational attractions of New Braunfels and the San Antonio metro area. It sits about 30 miles northeast of San Antonio, putting it within easy day-trip range of two of the state's biggest urban centers while still feeling comfortably removed from them.
One of the closest major draws to Marion is Natural Bridge Caverns, one of the largest commercial cave systems in Texas. The site offers guided tours through enormous underground chambers, as well as above-ground attractions such as a ropes course, zip lines, and a walk-through wildlife area. From Marion, the caverns are typically a 10 to 15 minute drive to the south.
A short drive east brings guests to the New Braunfels area, where the Gruene Historic District anchors a beloved stretch of old-Texas charm. The district is home to the historic Gruene Hall, a century-old dance hall that has hosted generations of Texas musicians, along with antique shops, restaurants, and easy access to the Guadalupe and Comal rivers, where tubing and swimming are warm-weather traditions. The drive from Marion to Gruene usually takes around 20 minutes.
Further afield, San Antonio's River Walk offers a contrasting urban experience, with its network of pedestrian walkways along the San Antonio River lined with restaurants, shops, and the historic Spanish missions that form part of the city's UNESCO World Heritage designation. Depending on traffic, the drive from Marion to the downtown River Walk generally runs 40 to 50 minutes, making it a workable day excursion for guests who want a big-city outing without giving up their quieter Hill Country lodging.
For short-term rental investors, Marion offers a compelling mix of small-town affordability and proximity to some of central Texas's most-visited destinations. Its position between San Antonio and the Hill Country recreation corridor, combined with limited local hotel supply, creates natural demand from families, hunters, and seasonal tourists who want a roomier, quieter base than the busier resort towns nearby can provide.
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