logo image

Horseshoe Bay, Texas

Regulations >
Texas >
Horseshoe Bay

Want to see how Horseshoe Bay compares to other top cities in Texas?  Explore all city regulations in Texas. →

B

Horseshoe Bay, TX

Generally Investor Friendly

Local STR Agent

Local STR Agent

Horseshoe Bay STR Expert
Horseshoe Bay, Texas skyline

STR Regulations for Horseshoe Bay, Texas

Horseshoe Bay, TX Short-Term Rental Investor Guide

Overview: Are short‑term rentals allowed in Horseshoe Bay, TX?

Yes. Short‑term rentals (STRs) are allowed in Horseshoe Bay, but they are strictly regulated. To operate an STR in the city, you must obtain an annual Short‑Term Rental Permit and follow the city’s STR ordinance (Article 4.08), which mandates operator responsiveness, safety certifications, and ongoing compliance with city codes. The City adopted the STR program in late 2023 and requires all STRs to register.

Key points investors should know up front:

  • An annual STR permit is required to rent a dwelling for less than 30 consecutive days. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Annual permit fee: $600 per address. The fee is non‑transferable. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Only the residential dwelling may be rented. STRs exclude nonresidential uses (e.g., event centers), bed‑and‑breakfasts (as defined by the city’s zoning), and hotels. Only one rental contract is allowed at any time in an STR. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • The operator or a designated Local Responsible Party must be able to respond to complaints within one hour. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Properties are not registered until both the application and fee are submitted; unregistered operation can result in fines of up to $200/day. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Unpermitted operation carries escalating daily fines ($200 first, $400 second, $650 third violation). Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298

What do Airbnb hosts actually earn in Horseshoe Bay?

Horseshoe Bay hosts earn a median $28,252/year with $241 ADR and 43% occupancy.

Top performers pull in $43,947+ per year.

See the full Horseshoe Bay market breakdown

How to start a short‑term rental business in Horseshoe Bay, TX

Follow these steps to legally operate an STR in the city. Each step includes the actionable link or contact to streamline setup.

  1. Confirm eligibility and identify the local responsible party
  • Confirm that you or your entity own the dwelling to be used as an STR (only owners or their representatives may apply). Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Identify a Local Responsible Party who can respond to guest or city complaints within one hour and is listed on the permit application. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  1. Prepare required documentation and safety certifications
  • Fire extinguisher: functioning Type A extinguisher installed and accessible per adopted codes. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Smoke detectors: working smoke detectors installed in accordance with adopted codes. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Guest information packet: provide city services instructions, contact information for the operator or Local Responsible Party, and any other information required by the ordinance/FAQ. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  1. Apply for the STR permit and pay the annual fee
  • Apply online through the city’s official STR portal and pay the $600 annual fee. The city will contact you after your application is received to collect payment. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Application portal: horseshoebayrental.portal.iworq.net/portalhome/horseshoebayrental
  • Alternate application (as referenced on the FAQ): us.openforms.com/Form/01bcbd5b-0f4d-4b48-8b27-b9a205805e89
  • Permits expire one year from issuance; renew up to 60 days before expiration with the $600 renewal fee. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  1. Prepare the property for guest use
  • Only rent the residential dwelling. RVs, campers, trailers, or additional structures cannot be rented as STRs. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Ensure only one rental contract is active at a time in the STR. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Prepare a guest binder/house manual covering city codes and how to be a good neighbor. The operator or Local Responsible Party must be reachable and able to respond in-person within one hour when needed. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  1. Maintain compliance
  • Keep the permit current; renew annually. Properties are not registered until application and payment are submitted and may be subject to daily fines if found operating unregistered. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Note: In-person inspections are not required by default. However, the city may inspect if it has reason to believe the STR is not compliant with Fire, Building, or Zoning requirements. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • If the STR is found to adversely affect the public health, safety, or welfare of the immediate neighborhood, the permit can be denied or revoked. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  1. Collect and remit taxes
  • Texas requires short‑term rental operators to collect state hotel occupancy tax. The provided materials do not include a state permit link; check the Texas Comptroller’s website for the Sales Tax/Hotel Occupancy Tax registration process and filing requirements. This is a state‑level obligation that applies to Horseshoe Bay operators.

Required documents, permits, licenses, and guidelines

Documents and certifications required to obtain and hold a valid STR permit:

  • Ownership verification: applicant must be the owner of the dwelling or a designated representative of the owner. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Local Responsible Party contact: name and contact information for a party who can respond within one hour, provided in the application. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Fire extinguisher certification: functioning Type A fire extinguisher installed per adopted codes. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Smoke detector certification: working smoke detectors installed per adopted codes. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Guest information packet: city services instructions and operator contact details for guests. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • City of Horseshoe Bay STR Permit: annual permit required to rent for less than 30 consecutive days. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • STR Ordinance (Article 4.08): primary municipal regulations governing STR operations. Source: ecode360.com/41150680
  • STR Ordinance Article 4.08.003: reference to operational requirements. Source: ecode360.com/41150680#41164882
  • STR Ordinance Article 4.08.004: specific provisions (including Section C). Source: ecode360.com/41150680#41164883
  • STR FAQ: detailed operational rules, fees, penalties, and related guidance. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Optional state tax registration (Texas): Sales Tax/Hotel Occupancy Tax permit may be required through the Texas Comptroller; not included in the city’s provided materials.

Specific regulations for short‑term rentals in Horseshoe Bay (city, county, and state)

City of Horseshoe Bay regulations (Article 4.08 and FAQ)

  • Permit requirement: All STRs require an annual STR Permit to rent a dwelling for less than 30 consecutive days. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Annual fee: $600 per address; non‑transferable; renew annually. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • Response requirement: Operator or designated Local Responsible Party must be able to respond to complaints within one hour. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • In‑person inspection: Not required by default; may occur if the city has reason to suspect noncompliance with Fire, Building, or Zoning requirements. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Safety certifications: functioning Type A fire extinguisher and working smoke detectors must be in place. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Host presence: Host does not need to be present or be the primary resident. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Property scope: Only the residential dwelling may be rented; RVs, campers, trailers, and additional structures are prohibited as STRs. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Scope exclusions: STRs do not include nonresidential uses (e.g., event centers, banquet facilities), bed‑and‑breakfasts (as defined in the city’s Zoning Ordinance), or hotels. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Occupancy: Only one rental contract may be active at a time in any STR. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Permit non‑transferability: STR permits are not transferable. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Revocation/denial: Permits can be denied or revoked if the STR adversely affects neighborhood health, safety, or welfare. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • No cap: No city limit on total STRs or on the number an owner can operate; each STR requires a separate permit. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Fines for non‑compliance:
    • Operating without a permit (general): Up to $200/day. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
    • Unpermitted operation (escalating schedule): $200/day first violation, $400/day second, $650/day third. Source: www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Complaints and enforcement: STR complaints are handled via Code Enforcement; see contact and process information below. Source: www.horseshoe-bay-tx.gov/875/Short-Term-Rentals

Llano County and Texas state context

  • County‑specific STR regulations: The provided materials do not specify Llano County STR rules. Investors should verify county requirements directly with Llano County.
  • State‑level requirements (Texas): STR operators typically must collect and remit hotel occupancy tax and comply with state tax rules. The provided content references this state obligation but does not provide a direct link; consult the Texas Comptroller for registration, collection, and filing procedures.

Contact information for the local authority in charge of STRs

City of Horseshoe Bay — Development Services / Code Enforcement

  • Mailing address: 1 Community Drive, P.O. Box 7765, Horseshoe Bay, TX 78657
  • Phone: 830‑598‑8741
  • STR Permit application (online portal): horseshoebayrental.portal.iworq.net/portalhome/horseshoebayrental
  • Alternate application link (as referenced on the FAQ): us.openforms.com/Form/01bcbd5b-0f4d-4b48-8b27-b9a205805e89
  • Code Enforcement Division (complaints): horseshoe-bay-tx.gov/737/Code-Enforcement-Division

Links to source pages

  • Short‑Term Rentals (program overview, fee, registration process): www.horseshoe-bay-tx.gov/875/Short-Term-Rentals
  • STR FAQ (eligibility, permit transferability, occupancy limits, fines, inspections, Local Responsible Party, scope): www.horseshoe-bay-tx.gov/Faq.aspx?QID=298
  • Short‑Term Rental Application Portal (official): horseshoebayrental.portal.iworq.net/portalhome/horseshoebayrental
  • STR Application (alternate OpenForms link referenced on the FAQ): us.openforms.com/Form/01bcbd5b-0f4d-4b48-8b27-b9a205805e89
  • Short‑Term Rental Ordinance Article 4.08 (full ordinance text): ecode360.com/41150680
  • Short‑Term Rental Ordinance Article 4.08.003 (operational requirements): ecode360.com/41150680#41164882
  • Short‑Term Rental Ordinance Article 4.08.004 (including Section C provisions): ecode360.com/41150680#41164883
  • Code Enforcement Division (complaints/enforcement): horseshoe-bay-tx.gov/737/Code-Enforcement-Division

Notes for investors

  • Advertising trigger: If you advertise an STR—even if the listing shows no available dates—a permit is required. Rentals advertised for 30+ consecutive days do

Next step

Found a property in Horseshoe Bay?

Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.

Ask the AI Advisor about Horseshoe Bay

Free brief

Get the free Horseshoe Bay STR Investment Brief

Revenue data, top neighborhoods, seasonal trends, and the key regulations for Horseshoe Bay, Texas in one email.

Horseshoe Bay

Market Saturation Score

036912
High Saturation
8/ 12
months with declining YoY revenue
8–10 declining months: high saturation - supply likely outpacing demand.
View Full Horseshoe Bay Market Analysis

Photos of Horseshoe Bay

Overview of Horseshoe Bay

Horseshoe Bay is a small resort city in the Texas Hill Country, sitting primarily in Llano County with a portion extending into Burnet County. The community has a year-round population of roughly 3,500 to 4,000 residents, swelling considerably on weekends and during the warmer months when visitors arrive to enjoy the lake. Known for its upscale residential enclaves, manicured golf fairways, and waterfront setting on the Highland Lakes chain, Horseshoe Bay has long served as a quiet retreat for Texans and out-of-state travelers seeking a slower pace. The city lies approximately 45 to 50 miles northwest of Austin and about 80 miles north of San Antonio, making it a convenient weekend escape from either major metro area and a natural gateway to the broader Hill Country.

The defining feature of the area is Lake Lyndon B. Johnson, a constant-level reservoir on the Colorado River that anchors Horseshoe Bay's identity. Because the lake is held steady by the dams downstream, it remains ideal for boating, waterskiing, paddleboarding, and fishing year-round, and the city's many private slips, marinas, and lakefront vacation homes reflect that draw. The shoreline curves around coves and limestone outcrops, giving the water a calm, almost lake-within-a-lake feel in places.

Just a few miles south of Horseshoe Bay sits Marble Falls, the largest nearby town and a useful complement to the resort atmosphere of the bay. The drive takes about 15 minutes along U.S. Highway 281, and visitors often head into town for its antique shops, casual Hill Country restaurants, the historic downtown bridge over the Colorado River, and the popular walk of lights along the lakefront during the holiday season. It functions as the practical service hub for the surrounding lake communities.

About 20 miles northwest of Horseshoe Bay, Longhorn Cavern State Park offers a completely different kind of Hill Country experience. The park is known for guided tours through a limestone cavern carved by an ancient underground river, with cool, steady temperatures inside making it a popular stop in summer. Above ground, the park includes short hiking trails, picnic areas, and a glimpse of the rugged Hill Country landscape.

Slightly closer, roughly 15 to 20 minutes east of Horseshoe Bay near the town of Burnet, Inks Lake State Park is a smaller, quieter alternative to the busier state parks further west. It is well regarded for its clear, swimmable water, kayak and canoe rentals, and a network of trails that wind through live oaks and granite hills. Together with Lake LBJ itself, these parks give the area a strong outdoor-recreation profile.

Horseshoe Bay's appeal for short-term rentals comes from the way it bundles these assets into a single, easy-to-reach package. The combination of lake access, resort amenities, Hill Country scenery, and proximity to both Austin and San Antonio gives the city a dependable mix of leisure and convenience, drawing families, golfers, and weekend travelers looking for an unhurried base in the heart of central Texas.

Want to know if a property in Horseshoe Bay is a good investment?

Enter an address to get instant revenue potential and comps.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc