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Marion, SC
Challenging To Investors
Local STR Agent
Local STR Agent

Purpose and scope This guide synthesizes all the provided content to help short‑term rental investors understand whether STRs are allowed in Marion, South Carolina, and what it takes to launch and operate legally. It covers the zoning district permissions, required documents and registrations, tax obligations, safety and insurance expectations, and the regulatory contacts that matter. Where city‑specific STR rules are not provided, state‑level South Carolina requirements are applied.
Note on sources and limitations
Links to source pages
Direct answer
What this means for STR investors
Marion hosts earn a median $26,094/year with $145 ADR and 55% occupancy.
Top performers pull in $31,010+ per year.
See the full Marion market breakdownA practical, step‑by‑step approach
Documents and registrations typically required (subject to confirmation by local authorities)
Zoning and development
Business licensing and tax registrations
Safety and insurance
Operational
City of Marion (Zoning Ordinance, 2020)
County level
State of South Carolina (from provided state guide)
City of Marion (zoning, permits, and general administration)
Marion County (business license and local taxes)
South Carolina Department of Revenue (state tax registrations)
Note on missing contacts
Action item: Confirm your property’s zoning district and the specific “P/C/N” status for NAICS 721 lodging uses in Table I before proceeding.
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Marion, South Carolina in one email.


Marion, South Carolina, sits in the northeastern corner of the state as the seat of Marion County. The city has a population of roughly 6,000 and carries a quiet, small-town atmosphere rooted in its agricultural and timber heritage. It serves as a natural gateway to the Pee Dee region and to South Carolina's Atlantic coast, with Florence about 20 miles to the west and Myrtle Beach roughly an hour's drive to the south.
Little Pee Dee State Park lies a short drive from Marion and offers a quiet retreat along the Little Pee Dee River. The park features a lake for fishing and paddling, miles of hiking trails, and a campground that draws visitors seeking an easy escape into nature.
Florence, the nearest major commercial hub, is about a 25-minute drive west on US-76. As the largest city in the Pee Dee region, Florence provides Marion's visitors with shopping centers, restaurants, healthcare facilities, and access to I-95. The city also hosts Francis Marion University and a growing downtown with local eateries and shops that complement a day trip from Marion.
Darlington Raceway, one of NASCAR's most storied tracks, is about 35 miles northwest of Marion. Race weekends at the "Track Too Tough to Tame" bring a major influx of visitors to the Pee Dee region each spring, often looking for affordable lodging away from the track itself. The surrounding countryside and the Great Pee Dee River, which winds through Marion County, also offer fishing, kayaking, and scenic riverfront spots for those seeking a slower pace between larger destinations.
Marion's combination of small-town character, affordable lodging base, and proximity to both inland outdoor recreation and the Atlantic coast makes it a practical option for short-term rental investors. Visitors drawn to Myrtle Beach's beaches, Darlington's racing heritage, or the Pee Dee's quiet outdoor escapes often find the city a convenient and welcoming home base, well-positioned for travelers who want a little more space and a lot more value than the coastal hotels typically offer.
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