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Holly Springs, NC
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Holly Springs, NC, but with significant restrictions and requirements. The primary legal framework for short-term lodging in Holly Springs operates through the Bed and Breakfast designation in the Unified Development Ordinance (UDO). Pure vacation rentals (non-hosted STRs) appear to fall into a regulatory gray area that requires case-by-case interpretation by the Town Administrator.
Key takeaways for investors:
Holly Springs hosts earn a median $42,151/year with $182 ADR and 71% occupancy.
Top performers pull in $53,331+ per year.
See the full Holly Springs market breakdownOption A: Traditional Bed and Breakfast Model
Option B: Vacation Rental/STR Model
Select a property in an appropriate zoning district:
Most Permissive Districts:
Moderately Restrictive Districts:
For Bed and Breakfast operations, ensure compliance with:
1. Unified Development Ordinance (UDO) Compliance
2. Building Permits
3. Business License
4. Special Use Permit (if applicable)
1. North Carolina Sales Tax
2. Occupancy Tax (if applicable)
1. Fire Department Approval
2. Health Department Approval
Zoning District Permissibility:
Residential Use Districts (RR, SR, NR, NCR):
Commercial & Mixed-Use Districts (MXR, NMX, DMX, RMX, CBSP):
Bed and Breakfast Additional Standards (Section 3.3.3.A):
1. Guest Room Limitations
2. Manager/Caretaker Requirements
3. Special Events
4. Food Service
5. Common Outdoor Areas (Residential Districts)
Physical Address: 128 S. Main Street Holly Springs, NC 27540
Phone: (919) 557-3901 Fax: (919) 557-3903 Website: www.hollyspringsnc.gov
Key Departments:
Planning & Zoning Department
Building Inspections
Business License Division
Fire Department
Wake County Tax Administration
Primary Regulatory Document:
Key Regulatory Sections Referenced:
Contact and Permit Information:
DISCLAIMER: This guide is based on the provided content from the Holly Springs UDO. Short-term rental regulations can change, and this analysis represents the current state of regulations as of the document date. Investors should consult with the Town of Holly Springs Planning Department and/or a qualified attorney before proceeding with any short-term rental operation to ensure full compliance with all applicable regulations.
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Holly Springs is a town in Wake County, North Carolina, situated in the western reaches of the Research Triangle region. The community has experienced rapid growth over the past two decades, with a current population of approximately 41,000 residents, and it retains a friendly, small-town character even as it has become one of the larger suburbs in the Raleigh metropolitan area. Known for its well-planned neighborhoods, strong public schools, and a growing network of parks and greenways, Holly Springs sits about 20 miles southwest of downtown Raleigh, roughly a 25-minute drive depending on traffic, and offers convenient access to Research Triangle Park and Raleigh-Durham International Airport.
Bass Lake Park serves as the town's signature outdoor destination, offering a peaceful retreat right in the heart of Holly Springs. The park features a small lake with a boardwalk, paved walking trails, picnic shelters, and a playground, making it a popular spot for families and casual visitors. It provides a relaxing natural setting just minutes from the town's main commercial corridors.
A short drive north, the American Tobacco Trail winds through Wake County as part of a 22-mile rail-trail that extends from Durham into the southern suburbs. The Holly Springs section is paved and shaded, making it ideal for walking, jogging, and cycling, and it connects to a broader regional greenway network that cyclists can follow for hours. The trail offers a car-free way to experience the area's wooded landscapes and gently rolling terrain.
About 20 minutes east, Harris Lake County Park spans more than 700 acres surrounding a large reservoir in the unincorporated community of New Hill. The park features miles of hiking and mountain biking trails, a disc golf course, fishing access, and seasonal educational programs, drawing outdoor enthusiasts from across the Triangle. It offers a more rugged natural experience compared to the manicured town parks closer to Holly Springs, and it's particularly popular for sunrise walks and weekend bike rides.
For visitors seeking a taste of small-town downtown charm, the neighboring town of Apex is just a 10-minute drive north. Its historic downtown district, listed on the National Register of Historic Places as the Apex Historic District, features locally owned shops, restaurants, and a popular farmers market, along with regular community events that reflect the area's railroad heritage.
Holly Springs offers short-term rental investors a compelling blend of suburban convenience and regional accessibility. Its location within the booming Research Triangle puts visitors within easy reach of Raleigh, Durham, and Chapel Hill, while its own collection of parks, greenways, and nearby small-town downtowns gives travelers plenty to explore without venturing far. For business visitors, relocating families, tournament-goers, and outdoor enthusiasts alike, the town provides a calm, well-connected base that captures both the energy of the Triangle and the quiet rhythm of a traditional North Carolina community.
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