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Santa Cruz, CA
Challenging To Investors
Local STR Agent

Short-term rentals are explicitly allowed in Santa Cruz, California, but with significant restrictions and requirements. The City of Santa Cruz permits short-term rentals through a regulated permit system, while Santa Cruz County (unincorporated areas) has its own separate regulations. Investors must understand that regulations differ between the incorporated city limits and unincorporated county areas. The City of Santa Cruz operates under a Residential STR Ordinance (Chapter 24.12, Part 18) that restricts new permits, focusing on owner-occupied "hosted" rentals, while the County allows both "vacation rentals" and "hosted rentals" with different requirements and caps.
Hosted STR Permits (Currently Available):
Non-Hosted STR Permits (Not Currently Available):
Vacation Rental Permits:
Hosted Rental Permits:
STR Permit Application Requirements:
Additional Requirements:
Hosted Rental Permit Application:
Vacation Rental Permit Application:
House Rules Must Include:
Property Type Restrictions:
Parking Requirements:
Application Review Process:
Business License Requirement:
Beachfront Neighborhood Caps:
Guest Limits:
Dwelling Type Restrictions:
Review Requirements:
Transient Occupancy Tax:
General State Framework:
Planning Department:
Transient Occupancy Tax Questions:
Code Compliance:
Planning Department:
Hosted Rental Applications:
Tax Collector:
Wait List Information:
City of Santa Cruz:
Santa Cruz County:
State Resources:
Airbnb Guidance:
Industry Resources:
Key Market Factors:
Compliance Critical:
Due Diligence Requirements:
This guide provides the regulatory framework for STR investment in Santa Cruz. Given the complexity and recent changes to regulations, investors should consult directly with planning departments before making property acquisitions or investment decisions.




Santa Cruz, California, is a picturesque coastal town located on the northern edge of Monterey Bay, about 75 miles south of San Francisco and 30 miles southwest of San Jose. With a population of approximately 65,000 residents, Santa Cruz is renowned for its scenic beauty, blend of beachside attractions, and vibrant cultural scene, making it an appealing destination for short-term rentals.
The city is famous for its iconic Santa Cruz Beach Boardwalk (beachboardwalk.com/), which offers amusement park rides and arcade games against the backdrop of the Pacific Ocean. Additionally, Santa Cruz boasts numerous surf spots, including the renowned Steamer Lane (www.santacruz.org/listings/steamer-lane/), which attracts surfers from around the world.
Natural beauty abounds, with landmarks such as the Henry Cowell Redwoods State Park (www.parks.ca.gov/?page_id=546), featuring ancient redwood trees and miles of hiking trails, and Natural Bridges State Beach (www.parks.ca.gov/?page_id=541), known for its unique rock formations and seasonal monarch butterfly migrations.
Cultural and educational institutions such as the University of California, Santa Cruz (www.ucsc.edu/), add to the city's appeal, offering a myriad of events, performances, and lectures that attract visitors. The downtown area provides a lively atmosphere with its eclectic mix of shops, restaurants, and galleries.
Santa Cruz's combination of natural attractions, recreational activities, and cultural amenities makes it an ideal spot for those seeking short-term rental opportunities, whether they are looking for a tranquil retreat or an adventurous getaway.
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