Wilson, WY

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Wilson short-term rental market based on reliable data.

Listings

198 / 316

Reliable / Active

Cap Rate

2%

Middle-Earners Gross Yield

Revenue

$66,768

Middle-Earners Revenue

Occupancy

71%

Middle-Earners Occupancy

Home Value

$3,190,713

Median Home Sale Price

Top Earners

$102,082

Top-Earners Revenue

Wilson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wilson.

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D

Unfriendly to Investors

Wilson Regulations

STRs under 31 days are prohibited in Wilson (unincorporated Teton County) except within very specific, designated resort/lodging zones; these zones are limited, capped, and subject to strict Land Development Regulations, HOA constraints, and active county enforcement, making traditional STR investment highly deterred.

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About Wilson

Wilson sits in Teton County, Wyoming, at the western edge of the Jackson Hole valley. It is a small census-designated place with a population of roughly 1,500 residents, known for its laid-back character, ranch-style properties, and proximity to some of the country's most striking mountain landscapes. Often described as a quieter alternative to the town of Jackson just to the east, Wilson functions as a gateway to Grand Teton National Park and the surrounding outdoor playgrounds. Salt Lake City, the nearest major metropolitan area, lies approximately 300 miles to the south, while the regional hub of Jackson is only about 5 miles away.

Grand Teton National Park lies just north of Wilson, with the Moose entrance reachable in about 10 to 15 minutes by car. The park offers jagged mountain peaks, glacial lakes, and abundant wildlife including moose, elk, and grizzly bears, drawing hikers, photographers, and climbers throughout the warmer months. Visitors can explore Jenny Lake, take scenic drives along the Teton Park Road, or hike trails such as the popular Cascade Canyon trek. In winter, the park transforms into a destination for cross-country skiing and snowshoeing beneath some of the most photographed peaks in the Rockies.

To the west of Wilson, Teton Village and the Jackson Hole Mountain Resort provide year-round recreation and are roughly a 10- to 15-minute drive. The resort is celebrated for its steep terrain and substantial vertical drop in winter, while summer brings mountain biking, hiking, and an aerial tram to the summit of Rendezvous Mountain for sweeping views of the Tetons and the valley below. The village also hosts concerts, festivals, and an array of restaurants and shops that complement its alpine setting.

The Snake River winds directly through Wilson, offering some of the region's most accessible outdoor experiences within minutes of the community. Anglers come for the blue-ribbon trout fishing, while float trips, kayaking, and scenic raft floats draw visitors in summer months. Nearby pathways and trail systems connect Wilson to Jackson and points north, supporting both cycling and walking through the valley's meadows and aspen groves.

A short drive east leads to the town of Jackson, where visitors can wander the Western-style boardwalks of Town Square, visit the National Museum of Wildlife Art, or take a sleigh ride into the National Elk Refuge during winter months. Jackson also serves as a staging point for excursions into Yellowstone National Park, whose south entrance lies roughly 60 miles to the north, opening up geysers, hot springs, and a wealth of wildlife viewing opportunities across one of America's most visited natural areas.

Wilson appeals to short-term rental investors because it offers a rare combination of seclusion and accessibility. Visitors can stay in a quiet, residential setting while remaining within minutes of Jackson's amenities, the ski slopes of Teton Village, and two of the country's most iconic national parks. The community's year-round draw, driven by ski season in winter and hiking, fishing, and rafting in summer, supports strong demand across multiple seasons and positions Wilson as a compelling base for travelers exploring the greater Jackson Hole region.

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