Wausau, WI

Key Performance Metrics

Market snapshot

Performance indicators for the Wausau short-term rental market based on reliable data.

Listings

124 / 295

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$32,266

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$233,733

Median Home Sale Price

Top Earners

$59,079

Top-Earners Revenue

Wausau

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wausau.

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Generally Investor friendly

Wausau Regulations

Wausau allows STRs citywide and Wisconsin law prevents local caps below 180 days. Licensing requires modest fees (state $110 + $300 pre-inspection; county $172 + $250) and annual health inspections, but no complex city rules, and the process is clearly laid out.

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About Wausau

Wausau ( WAW-saw) is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city into east and west. The city's suburbs include Schofield, Weston, Mosinee, Merrill, Brokaw, Maine, Rib Mountain, Kronenwetter, and Rothschild. As of the 2020 census, Wausau had a population of 39,994. It is the core city of the Wausau Metropolitan Statistical Area (MSA), which includes all of Marathon County and had a population of 134,063 at the 2010 census.