Performance indicators for the Watertown short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Watertown.
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Generally Investor friendly
STRs appear permitted townwide, but the key constraint is the town’s occupancy rule limiting a dwelling to a single “family” (up to four unrelated persons), which can curb multi-room or multi-party listings. Investors must secure DATCP TRH licensing and state/local taxes, plus building permits/inspections and a Certificate of Occupancy; no hard caps or prohibitive fees are cited. Enforcement is ordinary municipal code compliance, not anti-STR hostility.
Local STR Agent
STR specialist · Watertown, WI
Watertown is a city in Dodge and Jefferson counties in the U.S. state of Wisconsin. Most of the city's population is in Jefferson County. Division Street, several blocks north of downtown, marks the county line. The population of Watertown was 22,926 at the 2020 census. Of this, 14,674 were in Jefferson County, and 8,252 were in Dodge County. Watertown is the largest city in the Watertown-Fort Atkinson micropolitan area, which also includes Johnson Creek and Jefferson.