Sun Prairie, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Sun Prairie short-term rental market based on reliable data.

Listings

33 / 77

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$35,589

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$446,609

Median Home Sale Price

Top Earners

$66,141

Top-Earners Revenue

Sun Prairie

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Sun Prairie.

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B

Generally Investor friendly

Sun Prairie Regulations

STRs are permitted citywide with no city permits, caps, or zoning limits; compliance is manageable through county health licensing, inspections, and state tax remittance, with modest administrative burdens and risk of future city ordinance changes.

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About Sun Prairie

Sun Prairie is a growing city in Dane County, Wisconsin, situated in the south-central part of the state just northeast of the capital, Madison. With a population of roughly 35,000 residents, it functions primarily as a thriving suburban community while maintaining its own distinct identity rooted in agricultural heritage. The city takes its name from the open, sunlit prairie landscape that early settlers encountered, and it has expanded into one of the larger communities in the Madison metropolitan area. Sun Prairie sits approximately 12 miles northeast of downtown Madison, giving residents and visitors quick access to the cultural, educational, and recreational resources of the state capital while preserving a quieter, more residential atmosphere.

Just southwest of Sun Prairie, Madison offers a wealth of attractions within a 15- to 20-minute drive. The city is home to the Wisconsin State Capitol, an iconic domed building perched on an isthmus between Lake Mendota and Lake Monona, as well as the flagship campus of the University of Wisconsin–Madison. Visitors can stroll the State Street pedestrian mall connecting the campus to the Capitol, tour the university's arboretum and geology museum, or relax along the lakeside parks and paths. Madison also hosts free concerts on the Capitol lawn during summer and the long-running Dane County Farmers' Market, which surrounds the Capitol square each Saturday morning.

About an hour to the northwest, the Wisconsin Dells region draws visitors with its dramatic sandstone gorges along the Wisconsin River and its concentration of indoor and outdoor waterparks. Often billed as the "Waterpark Capital of the World," the Dells offer family-friendly attractions, scenic boat tours through the river's rock formations, and a wide range of resorts and entertainment options that make it a popular day trip or overnight excursion from the Sun Prairie area.

Closer to home, Sun Prairie is perhaps best known for hosting the annual Sweet Corn Festival each August, a multi-day community celebration that has run for decades and draws visitors from across the region with its parade, live music, carnival rides, and free sweet corn. The city's historic downtown also features locally owned restaurants, shops, and a community theater, giving the area a small-town feel that contrasts with Madison's urban energy just down the road.

Sun Prairie makes a compelling base for short-term rentals thanks to its blend of suburban comfort, strong community events, and proximity to two of Wisconsin's most popular destinations. Visitors can enjoy a quieter, residential setting with easy drives to Madison's cultural institutions and the Wisconsin Dells' family attractions, while the city's own festivals and local amenities ensure there is plenty to experience without leaving town. Its location near Interstate 94 also makes day trips to Milwaukee, Devil's Lake State Park, and other parts of southern Wisconsin straightforward, adding to its appeal as a flexible home base for exploring the region.

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