Stoughton, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Stoughton short-term rental market based on reliable data.

Listings

31 / 59

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$35,222

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$419,391

Median Home Sale Price

Top Earners

$86,533

Top-Earners Revenue

Stoughton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Stoughton.

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B

Generally Investor friendly

Stoughton Regulations

Short‑term rentals are permitted statewide; Stoughton has no city cap or standalone ordinance, so investors must obtain Dane County health licensing and inspections and comply with state lodging codes. The process is known and manageable (annual TRH license, inspections, and basic taxes), though it requires moderate permitting and costs.

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About Stoughton

Stoughton is a city in Dane County, Wisconsin, United States. It straddles the Yahara River about 20 miles southeast of the state capital, Madison. Stoughton is part of the Madison Metropolitan Statistical Area. As of the 2020 census, the population was 13,173.Known for its Norwegian heritage, Stoughton hosts a citywide celebration of Syttende Mai, the Norwegian constitution day. Part of the city's celebration of its Norwegian heritage is the Stoughton Norwegian Dancers dance group, sponsored by Stoughton High School, as well as Norwegian flags and memorabilia displayed throughout the town.

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