Stoughton, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Stoughton short-term rental market based on reliable data.

Listings

33 / 60

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$35,056

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$437,774

Median Home Sale Price

Top Earners

$84,403

Top-Earners Revenue

Stoughton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Stoughton.

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B

Generally Investor friendly

Stoughton Regulations

Short‑term rentals are permitted statewide; Stoughton has no city cap or standalone ordinance, so investors must obtain Dane County health licensing and inspections and comply with state lodging codes. The process is known and manageable (annual TRH license, inspections, and basic taxes), though it requires moderate permitting and costs.

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About Stoughton

Stoughton is a small city in Dane County, Wisconsin, with a population of approximately 13,000 residents. It sits along the Yahara River near the southern shore of Lake Kegonsa, roughly 20 miles southeast of Madison, the nearest major city. The community is best known for its deep Norwegian heritage, which it showcases each May with one of the largest Syttende Mai festivals in the United States, and for its walkable historic downtown, scenic riverfront, and easy access to the lakes and farmland of south-central Wisconsin.

The Stoughton Opera House anchors the heart of downtown. Built in 1887 and now listed on the National Register of Historic Places, the restored Victorian-era venue hosts concerts, theatrical performances, films, and community events throughout the year, just steps from Main Street's locally owned shops, bakeries, and cafes. The surrounding historic district features 19th-century brick buildings, antique stores, and a strong small-business scene that gives the city a distinctive Midwestern character.

A short drive north of the city, Lake Kegonsa State Park offers a 3,200-acre lake surrounded by woods, prairie, and wetland, with swimming beaches, boat launches, fishing piers, and roughly 10 miles of hiking and biking trails. The park is about 10 minutes from downtown Stoughton and serves as a year-round destination for visitors drawn to the Yahara chain of lakes, with camping available for those who want to extend their stay.

Stoughton's Norwegian roots are visible throughout the community, from rosemaling-painted storefronts to heritage markers along the river walk. The annual Syttende Mai celebration fills the streets with parades featuring traditional bunad dress, folk dancing, live music, and Scandinavian food, drawing thousands of visitors each May. Smaller cultural events and heritage activities at local venues keep the tradition active year-round, and the city's annual Christmas traditions and July celebrations round out a busy events calendar.

With its compact downtown, lakeside setting, and proximity to Madison, Stoughton makes a compelling base for short-term rentals. Guests can enjoy small-town charm and a strong cultural identity while remaining a short drive from Wisconsin's capital, its university, and the broader network of state parks, trails, and Driftless Area landscapes that define the region.

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